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2015 BMW M4 gets initiated into the club

It's easy for enthusiasts and traditionalists to give BMW a hard time these days, what with its plans to add more front-wheel drive models and seeming move away from more emotionally connected cars. However, the push for perfection that underscored its old Ultimate Driving Machine motto is still in there, especially in its M models. In fact, the first M4 recently made it to US shores, and the company thought the only appropriate way to celebrate was to introduce its new coupe to some of its high-performance forefathers.
The M4's initiation into the M car brotherhood involved bringing together no fewer than 52 classic and newer models - including four racecars and many privately owned vehicles - to an empty parking lot and letting the coupe drift and slalom around them to say hello. According to BMW, there was a combined 11,566 horsepower on hand. It takes a pretty trusting owner to stand back and watch as a brand-new vehicle slides its tail out with the rear wheels smoking within feet of their pride and joy. Stay tuned until the end where the owners and their cars get a shout out in the credits. Scroll down to read BMW's press release about it.

Recharge Wrap-up: EVSR returns to Mt. Washington, China Mulls $16 Billion For EV Charging

Foxconn and electric carmaker BAIC are partnering to provide an electric car rental service in China. Slated to kick off next month in Beijing, Hangzhou and Jiangsu province, the company, called Henyu, will offer the EV rentals by the hour. Henyu hopes to offer 5,000, to 10,000 electric rental cars within a year, and wants to become the largest EV rental group in China. The company will also deploy BAIC's E150EV to ten cities for rental outside of Beijing. Read more at Want China Times. Hoping to convince more people to make the switch to electric cars, China is considering investing $16 billion to install charging facilities. Anonymous sources have said that an announcement about the program will be made soon. China has already announced and implemented various measures, such as incentives and tax breaks, to encourage more people to drive emissions free and improve urban air quality. China aims to have 30 percent of its government vehicle purchases be EVs by 2016, with higher targets after that. There's more from Bloomberg. BMW is launching a campaign to highlight technology features from the i8 to be used in other BMW vehicles. Called BMW Innovations, the program will include television ads showing how the i8's full-color heads-up display, LED headlight technology and Surround View Camera System are making their way into cars such as the 3 Series, 5 Series and X3, respectively. BMW Innovations also includes digital and social media campaigns, as well as hands-on technology presentations at dealerships. See the new ads below, and learn more in the press release. EVSR is set to return to Mt. Washington for the Alternate Energy Summit. It is the team's first time back since EVSR set the electric vehicle record at the Climb to the Clouds hill climb earlier this year. EVSR will run the cars up the hill again, and it will hold a workshop about electric racing, called "Redefining Motorsports - A How-To Guide for Creating a Revolution in Speed." The Alternative Energy Summit takes place on September 13 and 14 as part of National Drive Electric Week, and is free to the public. Read more in the press release, below. BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features. Woodcliff Lake, NJ – August 27, 2014... BMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle.

BMW 2 Series Active Tourer getting third row

In what enthusiasts will likely see as a continued attempt to dilute the BMW brand, the German manufacturer is testing a three-row variant of its already controversial 2 Series Active Tourer. Our trusty spy photographers captured images of the new, front-drive MPV testing on the roads of Europe.
The easiest way to ID this more passenger friendly 2er is its slightly longer length, which will allow it to accommodate seven people in total. As our spies point out, this should make the 2AT an attractive proposition for European taxi companies. Yep, BMW built a car that will be praised by taxi drivers. On top of the extra seats, the rear overhang appears larger as well, which should mean extra cargo space.
This, of course, is not the first time we've captured images of a new 2AT variant undergoing testing. Back in May, we spotted a hybrid-powered variant out for a drive.