2001 Bmw 540i 6sp Manual M Sport Package Sedan 4-door 4.4l on 2040-cars

Auto blog

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Rinspeed Budii Concept is a rolling smorgasbord of future tech [w/video]

There's a strange dichotomy going on inside the Rinspeed Budii Concept. Actually, there's a slew of seemingly mismatched ideas, but that seems par for the course when it comes to the mind of Frank Rinderknecht, no? For instance, there's a manual-wind Manero PowerReserve watch embedded in the cabin, which seems quaint, considering the high-tech nature of the car's design and intent. A high-resolution camera apparently "recognizes" when the watch is getting low on power, and a robotic arm "uses ingenious motions to wind the movement" of the watch. Seriously. The aforementioned robotic arm is a seven-axis unit that can "reach out" to the driver or passenger so that they can take over driving duties from the autonomous car. In this way, the occupants can choose to put their lives under the control of the "cognitive and intuitive autopilot" provided by a telescoping laser scanner and a high-res camera that map the car's surroundings, or to make their own "ethical" driving decisions. We kind of assume that refers to the current autonomous-driving question of the times: whether or not to save the lives inside the car our outside of it in case of emergency. If all of that sounds suitably high-tech, you should also know that the "feel-good lounge atmosphere" of the interior features removable plexiglass work surfaces inside, folding blinds for privacy that are custom printed with user-selectable designs, air outlets with ambient lighting, a "wellness shower in the headliner" (whatever that means) and a center console with – you guessed it – cup holders. The platform on which all of this is based is the all-electric BMW i3 hatchback. If all of that sounds intriguing, we suggest you read all about it in the press release below and take it all in via the included image galleries. Rinspeed "Budii" redefines human-machine interaction Reach out to robots The vision of autonomous driving will soon become reality and will fundamentally change the interaction of man and automobiles. While the research centers of the automotive industry are still feverishly working on the technical solutions, progressive thinkers such as the Swiss idea factory Rinspeed are already giving concrete thought to how automated private transport will transform the car and the man-machine system. Besides fundamental conceptual changes, this will also have to involve issues of ethics and society. In the past, the robots in the factories of this world merely assembled cars for people.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.