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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW 5 Series future: 3-cyl engines and 600-hp M5

What if we told you the next BMW M5 would crest 600 horsepower? You probably wouldn't be too surprised, considering the steady increase in output that's accompanied each preceding generation. Now, what if we told you that the next BMW 5 Series would be available with a three-cylinder engine? Yeah, that'd be a surprise. But it may be a reality, according to a new report from Car. In its roundup of information on the next-gen BMW 5, code-named G30, the Brit mag predicts the new sedan will arrive in the summer of next year riding on an all-new platform that trims nearly 180 pounds of body fat through the use of high-strength steel, aluminum and carbon fiber. That platform, called the CLAR, which is short for Cluster Architecutre will give birth to not only a new 6 Series, but (for some reason) a 5 Series Gran Turismo and a Touring model, which won't likely be sold in the US. It will also underpin the 7 Series, eventually. Under hood, the lighter 5er will be paired with a new 1.5-liter, three-cylinder turbodiesel for the entry level 518d. This is the same three-pot oil-burner found in the 2 Series Active Tourer and Mini Cooper D. Of course, considering how little of BMW's actual engine range is sold in the US, we very much doubt the 518d will make it across the pond. More likely candidates for the US market include a range of a 2.0-liter, four-cylinders, such as the 272-horsepower 528i, and potentially a four-cylinder diesel. Naturally, there will be six-cylinder mills, found on the 530i, 530d, 540i and M550d. At the very top of the range, of course, will be a 600-hp M5. There will even be a range of hybrids and plug-in hybrids that are sure to further annihilate the formerly logical BMW nomenclature. Car expects the new 5er to arrive next summer, which we'd wager would lead to a debut at either the 2016 Geneva Motor Show or perhaps next year's Auto China, in Beijing. Featured Gallery BMW 5 Series Next Generation Spy Shots News Source: CarImage Credit: CarPix Rumormill BMW Diesel Vehicles Hybrid Luxury Sedan

2015 BMW Alpina B6 Gran Coupe challenges the M6 in New York

Despite being a well-respected outfit for decades, Alpina remains something of a mystery to many stateside BMW fans. In Europe, Alpina has established itself as a first-rate source for breathed-upon high-performance Bimmers, and it's looking to continue picking up traction on our shores. The US has received a handful of Alpina models through BMW factory channels, namely the 7-Series-based B7, and now we're getting another fast four-door with the debut of the BMW Alpina B6 xDrive Gran Coupe at today's 2014 New York Auto Show.
The B6 Gran Coupe stands as an interesting sibling to the factory's M6 Grand Coupe. Both are propelled by a 4.4-liter twin-turbo V8, but the tunes are quite different. The Alpina produces 540 horsepower and 540 pound-feet of torque, which is 20 hp less than the M6, but with 40 lb-ft more torque. An eight-speed automatic and all-wheel drive mean that the B6 is about half a second quicker to 60 miles per hour than BMW's own creation. Plus, the B6 has an unrestricted top speed of 198 mph, making it one seriously rapid 6 Series Gran Coupe.
The sport sedan also wears other Alpina goodies like 20-inch versions of the brand's 21-spoke wheels and exclusive color options. The B6 Gran Coupe goes for $118,225 (including destination), and will be available through BMW dealers immediately after the auto show ends. More info about the B6 is in the release below.