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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Next BMW 6 Series, M6 to take aim at Porsche

Since BMW reintroduced the 6 Series line back in 2003, the big two-door has happily sat as the brand's de facto grand tourer. That will allegedly change come 2017, as Car is reporting that Munich will put its coupe on a diet with the so-called G15 generation, allowing the 6 to go after the likes of Porsche. All three of the current 6's body styles will be carried over for 2017, with the base 640i Coupe trimming over 500 pounds of body fat, to around 3,450 pounds. Even the droptop is getting some lipo, dropping from 4,255 to around 3,750 pounds. It's unclear how much the Gran Coupe will be lightened, as it will be the only member of the 6 Series family that's growing in size. BMW will stretch the wheelbase of its fullsize, four-door coupe, which should make it decidedly more sedan like. The weight savings come thanks to a new modular architecture that promises a "more advanced material mix." That means carbon fiber, high-strength steel and aluminum elements, and even some titanium and magnesium bits. Along with xDrive all-wheel drive, Car is promising new six- and eight-cylinder engines, with the 640i's 3.0-liter, turbocharged gas engine producing 347 horsepower while the diesel mill turns out 333. The 4.4-liter V8 of the 650i will deliver 476 ponies, while the range-topping M6's twin-turbo V8 will reach the magical 600-hp figure. Of course, we can expect to hear more about the next 6 in the coming months and years. In the meantime, though, let us know what you think of Car's positing below, in Comments.

BMW 1 Series sedan interior revealed

The next BMW 1 Series Sedan has made another appearance following our last peek at it in September, and this time, the gallery of images even reveals part of the new car's interior.
Of course, if these images prove anything, it's that manufacturers take camouflage of the interior just as seriously as they do the exterior. We can see in these images a fairly simple cabin, with what looks like a fixed central display. It's quite small, although the housing itself is rather large, so we could be looking at a more basic form of iDrive rather than the full-featured set. Overall, though, this cabin more or less confirms that the 1 Series Sedan will fit in with the rest of the BMW family quite nicely.
Outside of the interior images, though, there isn't a lot of new stuff revealed by these images. As for when we'll see both the interior and exterior fully undisguised, our spies continue pointing to a 2016 debut with a 2017 on-sale date.