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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

BMW i3 with range extender won't get all the EV tax benefits in NJ

Everyone loves that new-car smell, but not everyone loves that new-car tax. And whoever in New Jersey thought the extended-range version of the BMW i3 plug-in would be exempt from said tax was sorely mistaken, Green Car Reports says. To paraphrase the Garden State's favorite son, Bruce Springsteen, the first kick those drivers will take is when they hit the ground. BMW said last year that the BMW REx would qualify for new-car tax exemptions in New Jersey and in Washington State. The car's all-electric range was recently estimated at 72 miles and it has another 87 miles of gas-powered range-extended capability. Unfortunately, the range extender not only tacks on $3,850 to the car's sticker price but adds on almost that much again because New Jersey's seven-percent sales tax applies to all cars with any sort of gas-powered engine. BMW didn't respond to a request for comment about the New Jersey situation from AutoblogGreen. In other New Jersey electric vehicle news, the Consumer Affairs Committee of the New Jersey State Assembly will discuss the legality of Tesla selling directly to consumbers tomorrow. The extended-range i3 is involved in a different issue on the other side of the country. BMW said earlier this year that the REx would qualify for California's white zero-emission vehicle stickers that allow for solo access to high-occupancy vehicle (HOV) lanes. These unlimited white stickers can go on any EV, but the REx version only qualifies for the green stickers, which are designated for plug-in hybrids and extended-range plug-ins and the state has run out of those.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.