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BMW-Toyota joint sports car project is on like Donkey Kong

It's official - there will be a jointly developed sports car from BMW and Toyota. While the two auto giants signed a Memorandum of Understanding that pledged to pursue "joint development of architecture and components for a future sports vehicle" back in June of 2012, in the interim, it has remained unclear how those plans had been progressing. BMW has finally officially confirmed that the German and Japanese manufacturers will be codeveloping a pair of sports cars in addition to pursuing other disciplines including fuel cell systems and lightweight technologies.
"We have agreed on a joint architecture for a sports car. What is important is that there will be two different vehicles that are authentic to the two brands," BMW Development Chief Herbert Diess told Germany's Frankfurter Allgemeine Zeitung, Reuters is reporting. This is a very, very big step for both brands, but now the speculation can officially begin as to what the products of this agreement will look like.
There's ample reason to believe that the BMW-Toyota tie up will result in a Supra successor based on comments made by the chief engineer of the GT86/FR-S program, Tatsuya Tada, back in August. Follow that with a rumor from earlier this month that Toyota could debut a Supra concept car at the upcoming Detroit Auto Show later this month, and we could be seeing the fruits of this partnership sooner rather than later.

2015 BMW i8 offers you a fast ride to the future for $135,700* [w/video]

BMW's long-form teasing and rollout of its incredibly cool i8 has put us in a unique position to report from its world debut here in Frankfurt. Typically, an auto show debut marks just the start of the information dump about a new vehicle. The i8, however, is a car that we've already driven and reviewed, so perhaps the biggest news from the show floor is the official price of the thing, as well as getting to see it live and in person, of course.
Arriving in US showrooms in the spring of 2014, the i8 performance plug-in hybrid will carry a price tag of $135,700 (*not including $925 for destination and handling charges). That kind of cash puts the i8 near the very top of the BMW range (slotting just under the top-trim 7-Series models), and will buy a massive amount of new technology.
The four-seat i8 has the look of a true supercar, and its new-tech drivetrain will offer up the performance of a stirring sports car, at least. A TwinPower Turbo, three-cylinder, 1.5-liter engine will make 231 horsepower and 236 pound-feet of torque that's gets sent to the rear wheels, while a 96-kilowatt electric motor doles out 131 hp and 184 lb-ft of maximum torque to the fronts. Total system output of 362 hp and 420 lb-ft allows the i8 to sprint to 62 miles per hour in 4.4 seconds with all-wheels-driven handling, and it still returns an astonishing 94 miles per gallon US.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.