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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW i5 could be a new kind of i PHEV

Just this month BMW North America CEO Ludwig Willisch made a point of saying "Not any time soon" to AutoblogGreen's question about the arrival of a BMW i5 - and that came after he clarified, in case we didn't know it, that no such model exists. But the rumors of its eventual appearance were swelled again by a report in Autobild that sticks more details and numbers on what could be the next offering in for the i brand. In February, Car magazine laid the i5 out as having a 245-horsepower four-cylinder engine in front, assisted by a 204-hp e-motor in the bow and a 90-hp e-motor in the stern, for about 544 total horsepower. Autobild claims the gas engine will have 218 hp, the front e-motor will have 150 hp and the rear will have 272 hp, for roughly 640 total horsepower. Where the two reports agree is that it - maybe called i5, maybe i7 - will be based on the China-market long-wheelbase 5 Series platform, it will incorporate cues from both the 7 Series and 6 Series Gran Coupe, and it will not be cheap: 100,000 euros ($105,686 US) is the estimate. The i8 starts at 130,000 euros in Germany. Weight for the i5 is figured to be around 3,300 pounds. Green Car Reports says what's important about the i5's drivetrain is that it's being maximized for electric running. Its evolution of the company's eDrive mechanicals will crank the ICE over only above 36 miles per hour, and even then, only in cases of "maximum power demand." Electric-only driving would offer a range of 78 miles, company officials suggesting that it could remain in that mode for "fully two-thirds of its usage cycle." Whenever a vehicle like this arrives, that is, which Autobild says could be in 2019.

BMW ponders increase in i3 production capacity on early demand

The 2014 BMW i3 is not slated to hit US showrooms until the second quarter of next year, but the response BMW has received for the all-electric hatchback has been positive enough that the automaker is already considering boosting production capacity. Bloomberg Businessweek reports that more than 8,000 customers have reserved an i3 so far, which is high, especially considering that BMW only planned to sell 10,000 i3s total in 2014.
Talking to BMW CFO Friedrich Eichiner, the report says that if the demand holds for the i3, BMW would increase capacity accordingly. The i3 goes on sale next month in Germany before a global roll out in the US, China and Japan, and with a starting price of $41,350, it is priced slightly higher than current small plug-in vehicles offered in the US like the Chevy Volt, Ford Focus Electric and Toyota Prius Plug-in, though features more use of advanced, lightweight materials.