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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW i3 qualifies for both green and white HOV stickers in California

BMW buyers tend to have enough cash on hand to be buffered from the concept of "sticker shock," but the term may take on a different meaning when it comes to the German automaker's i3 plug-in vehicle and its classification by California clean-air regulators. The first i3 EVs are set to be sold in May, and some are questioning if the new car will be eligible for the state's white stickers or green High-Occupancy Vehicle lane stickers, both of which allow for solo-occupancy in HOV lanes. California gives out white stickers to some types of battery-electric vehicles, compressed natural gas (CNG) vehicles and hydrogen fuel-cell vehicles, and there's currently no limit on the number that can be given out. The green stickers, which are applied to other battery electrics as well as some plug-in hybrids, are limited (there are currently about 15,000 left) and will likely run out within the next year or two. The i3's status is uncertain because of it has an optional gas-powered range-extender. Jacob Harb, head of electric vehicle operations and strategy for BMW, told AutoblogGreen that it's not all that complicated. The pure electric version of the i3 will get the white sticker, the REx version will get the green sticker. He also said that both will qualify for the $2,500 state incentive in California and the $7,500 federal tax credit available in all 50 states (For what it's worth, Green Car Reports says the REx version will only get $1,500 from California). Read Autoblog's First Drive impressions of the i3 here.