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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW i Collection puts upscale treehugging in the palm of your hand

If BMW's new i sub-brand sounds more like it belongs to consumer electronics than it does to automobiles, that's probably no mistake. After all, electric vehicles bridge the gap between conventional automobile and electronic gadget - just ask our compatriots over at Engadget that report on them all the time. But to drive the point home even greener, BMW has, together with the new i3, launched a new collection of electronics accessories that make the Bavarian automaker as much a competitor with companies like Belkin or Griffin as it is with Audi or Mercedes-Benz.
The new BMW i Collection includes items like a solar charger for phones and MP3 players, a laptop bag made from felt-like recycled PET plastic and vegetable-tanned leather, and of course the requisite USB dongle. Other items include keyfobs, a shopping bag, notebook and ballpoint pen.
All the items, of course, are designed to extend the i3's upscale tree-hugging image to items you can hold and use while your EV is charging in the driveway. They go on sale starting next month with prices ranging from 15 euros ($20) for the pen or lanyard to 99 euros ($135) for the shopping bag. Details in the press release below and images of the whole collection in the gallery above.

Revised 2015 BMW 6 Series family shows its tweaked face to the world [w/video]

BMW is unwrapping refreshed versions of its luxurious 6 Series family for the 2015 model year, and the range features some styling tweaks inside and out, along with new standard tech. The biggest change for 2015 is a redesign at the front end to make the 6 look even sharper than before. Only BMW superfans might notice one of the reasons why, though. There are now nine slats in the kidney grille instead of 10 to create larger openings. In addition, all versions get standard Adaptive full-LED headlights with a slightly more angular shape. They're joined by new side mirrors with integrated indicators in thin strips of lights. Lower down, a revised front air dam boasts a tweaked design and LED foglights at each top edge. Updated side window surrounds are exclusive to the four-door model and feature the Gran Coupe name embossed into them near the rear doors. Buyers of any of the models can choose among a palette of new colors including: Jatoba metallic, Cashmere Silver metallic, Glacier Silver metallic, Mediterranean Blue metallic and Melbourne Red metallic. For 2015, the interior revisions are subtle. There's high-gloss black trim covering the center console, and LEDs are used for some lighting. Navigation, heated front seats, two-zone climate control, dynamic cruise control and heated exterior mirrors all come standard for all models, though. If the regular leather doesn't suit you, then there are now Ivory White/Black and Cognac/Black two-tone Nappa options. Mechanically, the 6 Series family carries over from last year. That gives the 640i a turbocharged 3.0-liter inline-six making 315 horsepower and the 650i a turbo 4.4-liter V8 with 445 hp. The M6 carries over its 560-hp version of the V8, too. Standard models get an eight-speed automatic with optional all-wheel drive, and the M has a seven-speed dual-clutch. If all this isn't enough for some buyers, there are also two new optional packs. The Black Accent Package adds high-gloss black parts for the grille, window surrounds and pipes, plus includes Cognac/Black leather inside with wood trim. The M Sport Edition brings an M body kit, steering wheel and 20-inch wheels, along with cabin additions like a leather dashboard, ventilated seats and soft-close doors. Read all the details about the latest crop of 6 Series models in BMW's verbose press release below, and while you're there, check out an official BMW video.