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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW won't bring front-drive 2 Series tourers to US

BMW may have rolled out a new front-drive 2 Series in overseas markets, but according to the latest from Automotive News, it won't be bringing it to the United States anytime soon. The model line consists of the 2 Series Active Tourer – the company's first front-drive model – and its extended counterpart, the 2 Series Gran Tourer, which was introduced just last week at the Geneva Motor Show. Though available with all-wheel drive, their front-drive underpinnings make them a radical departure for the Bavarian automaker, which has made a name for itself on rear-drive architecture. The development is not unlike the path which Mercedes has pursued with models like the A-Class hatchback, B-Class minivan, CLA four-door coupe and GLA crossover. BMW evidently thinks, however, that even in its longer Gran Tourer form, the 2 Series hatchback is still too small for the US market, where minivans have grown far beyond their miniature dimensions. The 2 Series name will continue to be offered on the rear-drive coupe and convertible that were spun off of the 1 Series and which are unrelated to the front-drive hatchback and minivan. The X1, however, is slated to switch to the front-drive platform shared with the company's Mini brand.

This Or That: 1980 Oldsmobile 442 vs. 1989 BMW 635CSi [w/poll]

The last time I roped a coworker into an automotive debate, I lost. Resoundingly, I might add. Still, 2,385 voters chose to cast their lots for the Fiat 500 Abarth, as opposed to 5,273 choosing the Ford Fiesta ST, and so I can rest easy in the knowledge that at least 30 percent of you, dear readers, see things my way. I still like to think we have more fun, too.
My loss in the first round of our This or That series, in which two Autoblog editors pick sides on any given topic and then attempt to explain why the other is completely wrong, didn't stop me from picking another good-natured fight, this time with Senior Editor Seyth Miersma. Last time, our chosen sides were eerily similar in design, albeit quite different in actual execution. This time, our vehicular peculiarities couldn't seemingly fall any further from one another: A 1980 Oldsmobile 442 wouldn't seem to match up in comparison to a 1989 BMW 635CSi.
How did we come up with such disparate contenders? Simple, really. Seyth and I mutually agreed to choose a car that's currently for sale online. It had to be built and sold in the 1980s, and it had to be a coupe. The price cap was set at $10,000. The fruits of our searching labors will henceforth be disputed, with Seyth on the side of the Germans, and myself arguing in favor of the Rocket Olds. Am I setting myself up for another lopsided loss?