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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW strategy gets green with future i8 Roadster, PHEV Mini

Recent concepts like the Vision Next 100 have signaled BMW's plan to become a leader in automotive tech in the near future, but the Bavarian automaker added some concrete details to that strategy during the company's annual press conference. The business promises there are updated i models and more plug-in hybrids on the way, and a vehicle called the iNext could bring an autonomous EV to the road early next decade. Before we see any completely new vehicles, look for BMW to refine its current green models. Later this year, the i3 will get a larger battery capacity, which will increase the hatchback's range. After seemingly endless teasing, the BMW i8 Roadster will finally arrive in 2018, according to a slide during the conference. The company will also launch a plug-in hybrid Mini, but it didn't give a specific arrival date. At the beginning of the next decade, BMW will also introduce a fully autonomous i model. At the beginning of the next decade, BMW will also introduce a fully autonomous i model, which it currently calls the iNext. "BMW iNEXT heralds the next era of mobility," company CEO Harald Kruger said. "This symbol of our technology leadership will demonstrate how we will bring the future of mobility into series production." BMW refers to its research into autonomous driving as Project i 2.0. Just as the initial development of the i models led to better EV tech and innovations in carbon fiber, the new undertaking should result in improvements to networked motoring and driverless tech for the iNext. The company plans to focus on high definition digital maps, sensor technology, cloud technology, and artificial intelligence. The company's product plan for the i range doesn't show any vehicles between the i8 Roadster in 2018 and the iNext early next decade. Perhaps the new model is the fruition of the many rumors about a family-oriented i5. As BMW eyes the future, it still sees the combustion engine as an important tool for the present, and there are still more traditional models to look forward to. Without offering any details, BMW promises more M models are under development. The larger X7 CUV will also arrive soon, and there'll possibly be even more crossovers, too. "We are also taking an in-depth look at the additional potential of this highly attractive segment," Kruger said.

Jeremy Clarkson chooses his top 10 cars for 2015 and 2016

Jeremy Clarkson is well-known for his role as co-host on the old Top Gear. But the frontman of the upcoming Amazon Prime Show, The Grand Tour, also has a standing column for The Sunday Times in the UK where he reviews the latest cars. With fall nearing, Clarkson put out a list of his top-10 cars from this year and 2015. Some on the list will surprise you, while others represent everything we've come to love about Clarkson. In order to make his list of star cars, the vehicles must offer what co-host James May calls "the fizz." The vehicles, Clarkson claims, have something that is out of the ordinary. Whether it's the car's looks, the way it gets up to speed, or its high-tech gadgets, Clarkson's top-10 list is made up of items that are more than just tools for getting from point A to B. So which ones made the list? Head over to the column in The Sunday Times. Mazda MX-5 Miata 2.0 Sport Recaro Alfa Romeo 4C Coupe Mercedes-AMG GT S Ford Focus RS Ford Mustang Fastback 5.0 V8 GT Volvo XC90 D5 AWD Vauxhall Zafira Tourer 1.6 CDTi Tech Line BMW M2 Ferrari 488 GTB Lamborghini Aventador Related Video: Featured Gallery Jeremy Clarkson's Star Cars For 2015 and 2016 View 11 Photos News Source: The Sunday TimesImage Credit: STEFAN HEUNIS / AFP / Getty Images Celebrities BMW Ferrari Ford Lamborghini Mazda Performance bmw m2 ferrari 488 gtb