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BMW ready to bring more i3, i8 plug-ins to US

BMW has found a receptive audience for its first batches of plug-in vehicles in the good 'ole USA. The German automaker, which started selling its first mass-produced i plug-ins in Europe late last year, will send a higher percentage of those vehicles to the US because of strong demand here, according to Automotive News, which talked with BMW executive Ian Robertson. And the Americans might cause Bimmer to speed up production, to boot. BMW makes the i3 electric vehicle and i8 plug-in hybrid in Germany, and has sold about 10,000 units of the former and 280 of the latter worldwide. Since August, BMW has been selling about 1,000 i3s a month in the US (it sold just 58 i8s in September). The bigger story, though, may be that Bimmer has sold out of its US allocation of i8s through the end of next year. Pretty heady stuff for a car that starts at around $137,000. Currently, BMW builds around 100 i-series vehicles a day in Germany, and may speed up production of the i8 for the aforementioned reason. As for the i3, which comes with an option of a gas-powered range extender, we'd reported earlier this year that the waitlist for that model had grown to about six months. Our i3 First Drive report is here if you'd like to know what all the fuss is about.

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

AC Schnitzer ACS4 Sport packs 510 hp under a subdued carbon fiber bodykit

One of the interesting things about the Geneva Motor Show is the breadth of the European auto industry that it covers. Beyond just the stands from major manufacturers and boutique marques, the event also hosts the regions top tuners. Among them this year are the BMW specialists AC Schnitzer, with myriad upgrades for the M4. By the time the company is done, the coupe gets renamed the ACS4 Sport. The M4 is already a potent machine with its 431-horsepower, turbocharged inline-six, but for customers willing to spend the money, more performance is always possible. AC Schnitzer's engine upgrade takes power up to 510 hp and 476 pound-feet of torque, and buyers can also add a new exhaust with carbon-fiber-surrounded tail pipes barely protruding from the rear. The company offers two suspension kits, as well. The first lowers the BMW by 1.0-1.2 inches in front and 0.4-0.6 inches in the rear. However, for drivers who really want to scrape the ground, an adjustable racing option drops the front by 1.2-1.6 inches and the back by 1.2 inches. Of course, AC Schnitzer's buyers also want to show off their cars' added performance, and the company is ready with a host of carbon fiber pieces. Up front, there's a new front spoiler, splitter and side flicks, and the rear is available with a diffuser, roof spoiler and fixed rear wing. A wide variety of wheels finish off the sporty look, including the brand's AC1 BiColor twin-spoke design offered in forged or standard versions. Get a full look at the German tuners fairly tasteful upgrades in our gallery from the show floor, above. ?"Man, Machine & More" – The M4 by AC Schnitzer Aachen-based tuning experts open new dimensions in the field of Motorsport power Man, machine & more - The tuning experts at AC Schnitzer have given the BMW M4 with Motorsport power a further kick of energy. Once again, the Aachen-based tuning specialists have shown that there's no upper limit to power and sporting performance. To build up the muscle power of the BMW M4, AC Schnitzer has provided a performance upgrade containing of an additional control unit which increases the performance from 431 to 510 hp, and from 550 to 645 Nm. Scope of delivery of every AC Schnitzer performance upgrade includes always a two years guarantee which can be upgraded up to three years. After a visit to the Aachen workshops, the powerful energy combustion developed with the AC Schnitzer "Efficient Performance" know-how is also revealed in the exhaust of the M4.