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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW 2 Series Gran Tourer is a minivan by any other name

The Ultimate Driving Mini Minivan? Too early to say, considering that we've not yet driven it and so we don't know if it's the ultimate anything. But the BMW 2 Series Gran Tourer definitely slots into place as a small MPV in the European market, hence the mini minivan designation, though it doesn't have sliding doors. We don't have any indication that this 2 Series variant will come to the United States, in case you were wondering. With the option of a third row, this seven-passenger, front-wheel-drive (or optionally, all-wheel-drive) machine from BMW is sure to ruffle a few enthusiast feathers, but it also has the potential to be a big seller for the German brand. Available with a range of three- and four-cylinder engines offering between 116 and 192 horsepower, the 2 Series Gran Tourer packs a lot of space into a very small platform. It may not be the prettiest vehicle to wear the Roundel, but it may be the most practical. See it for yourself from every angle in our high-res gallery of live images above, and feel free to read more in the press release below. The new BMW 2 Series Gran Tourer. 11.02.2015 With the new BMW 2 Series Gran Tourer, BMW has carved out yet another new vehicle segment. With its generous space, versatility and groundbreaking flexibility, the BMW 2 Series Gran Tourer is the world's first premium compact model to offer up to seven seats and fully meet the mobility requirements of young families. Compact yet capacious. Despite its compact dimensions – measuring just 4,556 millimetres long, 1,800 mm wide and 1,608 mm high – the new BMW 2 Series Gran Tourer offers ample space and a generous luggage compartment that can be extended in capacity from 645 to 805 litres. With the rear-seat backrests folded down, this rises to an impressive 1,905 litres of load space. Ensuring maximum variability is the standard-fitted fore-aft sliding rear seat bench – with a 40:20:40-split backrest that folds down at the press of a button – which allows three child seats to be fitted. Extending the possibilities even further is an optional third row of seats which can be completely lowered into the loading floor. Maximising the vehicle's everyday practicality is a range of storage options for all three rows of seats, as well as rails on the front-seat backrests with fold-out tables attached.

BMW i8 named Autoblog's 2014 Technology of the Year [w/video]

The winner of Autoblog's 2014 Technology of the Year award was given this year for not just one technology, but for how a suite of technologies worked together to make one impressive vehicle. The BMW i8 was named the winner Wednesday night at the Belasco Theater in downtown Los Angeles, just outside the Los Angeles Auto Show. Autoblog's editorial staff agreed that the i8, which drew crowds of attention during our testing days, represents a future of driving that we can't wait to see happen. "I do believe that green vehicles solve a very fundamental problem, and if a car like the i8 can get a rich man with good knees (to get in and out of the car) to drive something with a plug instead of a 12-mpg sports car, then mission accomplished," says Sebastian Blanco, editor of AutoblogGreen and one of our judges. The panel reviewed nearly 50 qualified submissions from readers, editorial staff and industry, the panel of judges named the following as finalists: Dodge's SRT Performance Pages (read more here) The Subaru Eyesight forward collision warning system (read more here) The Performance Data Recorder in the 2015 Chevy Corvette (read more here) The 1.0-liter Ecoboost engine from Ford (read more here) Chrysler's 3.0-liter EcoDiesel V6 engine (read more here) Ultimately, we picked the car that excited us the most. The BMW i8 has a throaty exhaust note when accelerating. It's got carbon fiber, and a plug-in hybrid system that uses a small 1.5-liter three-cylinder engine and an electric motor. It has through-the-road all-wheel drive, and in Europe it'll come with laser beams for headlights. All that, and it's a massive eye catcher. People stop and stare when they see this car, for good reason. It's simply gorgeous. For a more in-depth look at our testing of the car, click here.