2002 Bmw on 2040-cars

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BMW to launch loaner program to avoid range anxiety on i models

BMW is looking to stave off electric vehicle range anxiety with a new program that offers buyers a free gasoline loaner with every i3 purchase. Ward's Auto reports BMW is confident that the EV will give buyers the kind of transportation they need for 90 percent of their trips. The loaners, meanwhile, will be available for those few occasions when drivers need to cover more ground than the machine's batteries will allow. The i3 gets around with help from a 180-horsepower electric motor paired with a lithium-ion battery pack.
The combo is good for trips of between 80 and 100 miles depending on driving habits and weather conditions, though BMW also plans to offer a model with a small two-cylinder range-extending gasoline engine as well. That option will likely set you back an additional $4,000. When the machine bows in 2014, it will likely come with a charge time of four to six hours when suckling from a 220-volt outlet.
As far as the conventionally powered loaner car goes, the cost of the program is included in the i3's purchase price, though BMW has yet to figure out how many free loans will be offered, or what happens after that threshold is reached.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2015 BMW X6

Most everyone would agree that BMW offers a range of very attractive and well-proportioned coupes, sedans, crossovers and wagons. Yet there is one member of its family that has always struck us as a bit odd: the X6.
Proudly coined "The world's first Sports Activity Coupe" by its German maker, the X6 features a wedge-shaped body with a characteristic sloping roofline that appears to squash the heads of its second-row occupants. The crossover rides high off the ground, with a pronounced gap between its chassis and oversized wheel/tire package, capped by short overhangs on both ends. Although curious to the eyes, its overall styling is masculine, and its stance aggressive.
Whether you consider the X6 to be attractive or an eyesore - opinions seem about equally divided - there is nobody at BMW questioning its business model. As of today, the automaker has sold more than 260,000 copies of its five-door crossover, which is why it has flown us to Spartanburg, SC, to sample its second-generation 2015 BMW X6.