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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Alpina D3 Bi-Turbo torquing its way toward Frankfurt

Few tuners benefit from the kind of factory support that Alpina does, giving the pseudo-aftermarket firm nearly as much official status as BMW's own M division. And this is its latest product.
Set to debut, as expected, at the Frankfurt Motor Show this week is the new Alpina D3 Bi-Turbo, which you can consider, for all intents and purposes, the diesel M3 that BMW never built. While the outgoing D3 (which was Alpina's best-selling model) used a four-cylinder engine, Autocar reports that the new model packs a 3.0-liter, twin-turbo inline-six diesel to drive a respectable 345 horsepower but a mammoth 516 pound-feet of torque to either the rear wheels or all four through the optional availability of xDrive. (European buyers will also be able to choose between sedan and wagon bodystyles.)
The engine is the same as you'd find in the XD3 and D5 (Alpina's diesel performance versions of the X3 and 5 Series, respectively), but in the lighter 3 Series form can propel the D3 Bi-Turbo up to 62 miles per hour in 4.6 seconds and on to an Autobahn-crunching top speed of 173 mph. And as per Alpina tradition, visual cues are minimal, with a subtly optimized aero kit and 19- or available 20-inch alloy wheels. Unfortunately, the 7 Series-based B7 is the only Alpina we get on this side of the Atlantic, but an oil-drenched performance enthusiast can dream.

2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.