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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Mini Vision Next 100 concept invokes an alternate universe

Sir Alec Issigonis, designer of the 1959 Mini, would probably find Mini's new Vision Next 100 concept amusing. The original Mini was largely an exercise in efficient packaging and clever engineering. That it was handsome, and became iconic, was more a product of its wild success than an intentional product of its exterior styling. While the Mini concept is undoubtedly cleverly packaged, it's almost purely a styling exercise, no matter what sort of futuristic connected/autonomous functionality Mini says it'll have. Mini doesn't seem able to move past the Mini as a caricature of itself. The heavy, floating roof, the vestigial round and friendly "headlamps", the oversized gauge pod. This seems very German, the inability to communicate essential brand attributes without using cliches. Mini is in a styling rut, trying to evolve the same basic styling language with each new generation, stretching it over larger hard points. The Vision Next 100 program would have been a great time to communicate to the public that Mini is more than just styling tropes: it's an attitude, a way of thinking, a connectedness to the driver. More than a badge or bug-eyed headlights. To its credit, the interior is massively decluttered. That's in part to the rear-engine layout, but more on that in a follow-up piece. The comparatively vast footwell and ultra-minimalist dash pair well with the giant windscreen. It feels light, airy, and authentic to the ideals of the originally Mini in terms of space efficiency, without being overly sentimental. Futurism is a thankless profession, and we can't take this concept literally as a vision of what the brand will be in 100 years. We can say this: it doesn't seem that Mini will be able to transcend the styling tropes that currently define Mini. Let's hope they find a way out of their rut. Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Design/Style BMW MINI Coupe Hatchback Concept Cars Future Vehicles vision next 100

Recharge Wrap-up: Derailing Malaysia's B10 plans, Tesla and Solyndra

Tesla Motors will lease the Solyndra building near its Fremont, California factory. The manufacturing facility is more than 500,000 square feet, but the cost of the lease and the production capacity remain undisclosed. The lease of the building, "located conveniently down the road from the Tesla Factory, gives us the space to expand our manufacturing and build more engineering labs as we build up production," says a Tesla spokesperson. The added manufacturing space will help Tesla meet its production goals for the upcoming Model X electric SUV. Trip Chowdhry, senior analyst at Global Research Equities, says that shifting some engineering duties from the Deer Creek facility to the new one could help solve current parking shortages, as well. Read more at Business Finance News. BMW has expressed concerns over Malaysia's planned B10 biodiesel mandate. Malaysia recently announced that it would use crude palm oil to make the B10 blend that would be required to be sold beginning in October, up from the current B7 mandate. "In our tests with B10 biodiesel worldwide, we have found technical challenges," says BMW Group Malaysia Managing Director and CEO Alan Harris, such as the fatty acid methyl ester in palm oil thinning motor oil. Mercedes-Benz also urges reconsideration of B10. The Malaysia Automotive Institute says it will include representatives from the auto industry in talks with the Malaysian Palm Oil Board. Read more from The Star. Pacific Ethanol's acquisition of a competitor, Aventine Energy Holdings, has been approved by shareholders. Pacific is buying Aventine for $192 million in stock. In 2009, ethanol suffered a price drop that forced Pacific Ethanol to decrease production and declare bankruptcy for four of its plants. Now its base extends from the West Coast to the Midwest, as Aventine Energy Holdings has four plants in Illinois and Nebraska. The merger more than doubles Pacific Ethanol's production capacity, making it the fifth-largest ethanol producer in the US. Read more from The Sacramento Bee. Related Gallery Tesla Model X View 15 Photos News Source: Business Finance News, The Star Online, The Sacramento BeeImage Credit: Tesla Green Plants/Manufacturing BMW Tesla Alternative Fuels Biodiesel Ethanol Electric recharge wrapup