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BMW 4 Series Gran Coupe caught again

It's been a while since we've seen the upcoming BMW 4 Series Gran Coupe out testing, but we're sort of inclined to ask "Why?" yet again. After all, the 4 Series is what the new 3 Series-based coupes and convertibles will be called, so the idea of another four-door version just sort of seems redundant. In other words, just how different will a 4 Series Gran Coupe be from a 3 Series sedan, aside from perhaps a more rakish roofline or a four-passenger seating configuration? Probably not much, but BMW clearly thinks it can use the additional bodystyle to rake in some extra profits.
Anyway, back to these spy shots. No more of the 4GC's skin has been revealed since the last time we saw it, but we fully expect it to share a lot of its design DNA with the 3 Series sedan, not to mention the attractive 4 Series coupe concept that bowed at this year's Detroit Auto Show.
Powertrain options should carry over direct from the 3 Series line, so we expect to see 428i and 435i models on hand, packing turbocharged four- and six-cylinder engines, respectively. We're sure that BMW's xDrive all-wheel drive will be available, and who knows, we could even get a 428d version with the new 2.0-liter turbodiesel four that debuted in the 328d at the New York Auto Show last week, or even an M4 variant.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Popular Mechanics Breakthrough Awards honors GM Super Cruise, BMW i3

Our friends at Popular Mechanics have announced the winners of their 2013 Breakthrough Awards, which honor innovations and new technologies in a variety of fields, ranging from medicine to electronics to space travel. Among the winners were a pair of automakers.
The BMW i3 was named one of PM's product breakthroughs, and while the diminutive city car has a range comparable to other electrics, Popular Mechanics was impressed the i3's use of carbon-fiber-reinforced plastic, which allows the i3 to tip the scales at just 2,800 pounds. But the i3's space-age materials wouldn't have been such a smash if it were priced beyond what the general public could afford. BMW's ability to offer a vehicle with such an advanced construction for around $42,000 (nearly half the price of the Cadillac ELR and only about $7,000 more than a Chevrolet Volt or Ford Focus Electric) is wildly impressive and speaks volumes about the future of ultra-light composites in the auto industry.
The other big winner comes from General Motors, which was named an Innovator this year for its semi-autonomous Super Cruise technology that's currently being tested on a Cadillac SRX. The technology, which we've reported on before, combines adaptive cruise control and lane centering into a super system that will allow hands-free driving under certain conditions.