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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]
Tue, 29 Apr 2014A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."
European new car sales drop nearly 8% in first half of 2019
Thu, Jul 18 2019PARIS — European car sales dropped 7.9% in June, led by bigger declines for Nissan, Volvo and Fiat Chrysler (FCA), according to industry data published on Wednesday. Registrations fell to 1.49 million cars last month from 1.62 million a year earlier across the European Union and EFTA countries, the Brussels-based Association of European Carmakers said in a statement. Calendar effects resulted in two fewer sales days in most markets, accentuating the decline. Registrations for the first half closed 3.1% lower, ACEA said. For European carmakers, weakening demand at home compounds the pressure from a sharper contraction in China and emerging markets that may yet bring more profit warnings. NissanÂ’s aging model lineup contributed to a 26.6% June sales slump while Volvo Cars, owned by ChinaÂ’s Geely, saw deliveries tumble 21.7%. Registrations also fell 13.5% last month at FCA, 10.1% at BMW, 9.6% at Volkswagen Group and 8.2% for both Mercedes parent Daimler and FranceÂ’s PSA Group. The Peugeot makerÂ’s domestic rival Renault suffered less, posting a 3.9% decline. By the Numbers BMW Chrysler Fiat Nissan Volkswagen Volvo Peugeot Renault
BMW recalling all 2000-06 3 Series models over airbags in US, 1.6M globally
Wed, 16 Jul 2014We just can't seem to get away from recalls involving the faulty airbag inflators supplied by Takata. There are already millions of vehicles in need of repair as a result of these ever-expanding campaigns, and BMW is adding another 1.6 million worldwide. The Bavarian automaker is issuing a recall for certain 3 Series models, including 574,000 of them in the US, to replace the passenger-side, front airbag inflator.
Specifically, the campaign covers 3 Series models from the 2000 through 2006 model years built between May 1999 and August 2006. "It's only the E46" generation of cars that are affected, which are now two model revisions old, according to BMW of North America spokesperson Matt Russell, speaking to Autoblog.
These models suffer the same problem as the rest of the vehicles with the faulty inflators. It's possible for the part to rupture during airbag deployment and possibly spray shrapnel at the occupant. However, according to BMW, the automaker isn't aware of any actual cases of this happening in any of its vehicles.