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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2015 BMW M4 gets initiated into the club

It's easy for enthusiasts and traditionalists to give BMW a hard time these days, what with its plans to add more front-wheel drive models and seeming move away from more emotionally connected cars. However, the push for perfection that underscored its old Ultimate Driving Machine motto is still in there, especially in its M models. In fact, the first M4 recently made it to US shores, and the company thought the only appropriate way to celebrate was to introduce its new coupe to some of its high-performance forefathers.
The M4's initiation into the M car brotherhood involved bringing together no fewer than 52 classic and newer models - including four racecars and many privately owned vehicles - to an empty parking lot and letting the coupe drift and slalom around them to say hello. According to BMW, there was a combined 11,566 horsepower on hand. It takes a pretty trusting owner to stand back and watch as a brand-new vehicle slides its tail out with the rear wheels smoking within feet of their pride and joy. Stay tuned until the end where the owners and their cars get a shout out in the credits. Scroll down to read BMW's press release about it.

BMW pondering hardcore M4 to celebrate 100 years?

2013 is the year for Lamborghini, Aston Martin and the Porsche 911, but 2016 will be the year for BMW. That's when the Munich-based maker of the Ultimate Driving Machine will celebrate its 100th birthday, with what will probably be a year-long celebration. Part of that 365-day party will, reportedly, be an even hotter version of the new BMW M4, which is set to debut in January at the Detroit Auto Show.
Yes, according to Australia's Car Sales, the über-M4 has been hinted at by higher-ups at BMW's M division, who claim the rear seats will be removed, much like the M3 GTS, while other weight-saving measures will be used to try and bring the M4's weight below 3,000 pounds. There's no mention of engine mods, but if the M4's biturbocharged six is as good as we think it'll be, that's not a deal-breaker for us.
The lightening process on the so-called M4 GTS would involve replacing the hood and front fenders with parts made of carbon fiber, while the doors would switch from steel to aluminum. Besides the deletion of the rear seats, Car Sales is predicting lightweight racing buckets, with a carbon-fiber shell and a minimal amount of padding. Expect lots and lots of Alcantara, in place of leather.