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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2015 BMW i8: Autoblog Technology of the Year finalist

Traditionally, nominations for the Autoblog Technology of the Year award are earned for specific developments - a new-think powertrain, a uniquely developed material, a groundbreaking smartphone app, or what have you. In the case of BMW's marvelous i8, it so bristles with novel applied sciences and fresh features that we broke with tradition and nominated the entire car.
We just couldn't help ourselves. Oh, we could've focused on the i8's carbon-fiber monocoque, or its well-resolved plug-in-hybrid powertrain that incorporates a tiny 1.5-liter three-cylinder engine and an electric motor, or its seamless through-the-road all-wheel drive. This is a car that will even have frickin' laser beams for headlights - at least it will for our friends in Europe (and it will in the US, should our legislators ever catch up).

2016 BMW X5 M is big and bold, not beautiful

Awesome as it is, the BMW X5 M has never really been an attractive machine. Big and bulgy are the themes here, and that's only more pronounced with the X5's most recent refresh. But no matter, the X5 M has never been about looks - for this machine, it's all about performance, and BMW's hi-po crossover absolutely delivers in this regard.
Under the hood is the familiar 4.4-liter, twin-turbo V8, though power has been boosted to 567 horsepower and 553 pound-feet of torque - healthy increases of 12 and 53, respectively, compared to the outgoing model. Hitting 60 miles per hour is said to take just four seconds, which is damn impressive considering this thing weighs well over 5,000 pounds.
But the X5 M has always been shockingly good to drive, with limits you'll never reach except in the most hardcore track scenarios (which we'd really like to see, by the way). It's not the prettiest thing ever, but that's okay. It's not exactly cheap, though, with prices starting at $99,650. Woof.