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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW shows up-armored X5 concept and we can't get near it

BMW has brought a slightly different concept vehicle to the 2013 Frankfurt Motor Show. Rather than something that foreshadows a future product or a new design direction, the Munich-based manufacturer has brought an X5 that's designed to be shot at. It's called the Concept X5 Security Plus. The Concept X5 name is a bit misleading, though. It's based on the 2014 X5, while BMW already builds an armored CUV, called the X5 Security. The concept tag has to do with the "Security Plus" part.
Engineered to be compliant with VR6 security standards - the current X5 Security is for VR4 standards - the Concept X5 will quite happily shrug off direct attacks from an AK-47. Thanks to sealed joints, high-strength steel moldings, high-performance steel body panels and special, polycarbonate-coated security glass, Kalashnikov's finest, whether used as a firearm or as a melee weapon, would be useless against this X5.
Built alongside the standard X5 in BMW's Spartanburg, SC factory, the X5 is shipped to a BMW facility in Toluca, Mexico for installation of the armor and security features. The company claims this delivers a more thoroughly engineered protective solution than aftermarket retrofitting.

2014 BMW 4 Series Convertible is easy, breezy, beautiful

BMW debuted its 2014 4 Series Convertible today at the LA Auto Show, and the sporting two-door will feature a folding hardtop - like the convertible 3 Series before it - and be offered in 428i and 435i guises.
The 428i Convertible is equipped with BMW's 2.0-liter turbocharged inline four-cylinder engine, which pumps out 240 horsepower and 255 pound-feet of torque - good for sprinting from 0-60 miles per hour in 6.2 seconds. The 435i Convertible gets the 3.0-liter turbocharged inline six-cylinder engine, which steps up output to 300 hp and 300 lb-ft of torque. The topless 435i drops the 0-60-mph time to 5.5 seconds. Both cars come standard with an eight-speed automatic transmission, and BMW says that a manual transmission will not be offered on 4 Series Convertibles in the US market.
The 4 Series Convertible will be offered in Sport Line, Luxury Line and M Sport trims. Pricing starts at $48,750 for the 428i Convertible and $54,900 for the 435i. Head on below to peruse the (long) press release for details.