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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW i8 customized by AC Schnitzer [w/video]

It may not enjoy the kind of factory support that Alpina does (let alone Munich's own M division), but as far as independent BMW tuners go, few have the kind of clout that AC Schnitzer does. Heck, it even won the DTM championship for BMW in its first year back in the series. And now the legendary Bimmer tuner has turned its attention to the i8. The list of Schnitzer's enhancements for the plug-in hybrid sports car is long, but perhaps wisely shies away from messing with the intricate powertrain. Instead the customization options focus on elements like the suspension, rolling stock, aero kit, and interior. AC Schnitzer has dropped the ride height by almost an inch at the front and 0.78 inches at the rear. It's fitted a set of 21-inch forged alloys with five split spokes and low-profile rubber to trim nearly ten pounds off the vehicle's unsprung weight while increasing its contact patch for better grip (albeit likely with higher rolling resistance). There's also a comprehensive rolling kit made of carbon fiber, including front spoiler elements, side skirts, and a rear wing that to our eye looks a little out of place on the i8, though individual customers may disagree. And the interior has been upgraded with aluminum pedals and velour floor mats. Of course customers will be able to pick and choose which elements they'd want to install on their hybrid vehicles, but you can check out the fully spec'd demonstrator in the high-resolution image gallery above and in the video below. (You just may want to turn down your speakers if you're not into German techno-pop.) Revolutionary Sporting Performance and Innovative Design The i8 by AC Schnitzer emphasises the strengths of the plug-in hybrid from Munich The BMW i8 is revolutionising its vehicle class as the first sports car to have the fuel consumption and emission values of a small car. Now thanks to AC Schnitzer, this revolution is being followed by another: the AC Schnitzer special equipment for the BMW i8 emphasises even more clearly the sporting performance and innovative design of the powerful, environmentally-friendly coupe. Lowered by 25 mm at the front and 20 mm at the rear, the i8 by AC Schnitzer hugs the tarmac more closely than the standard vehicle and can therefore develop maximum efficiency and dynamics on the road.

BMW i8 fully revealed ahead of Frankfurt debut

It may be early in the morning here in the US, but in Germany, the first day of the 2013 Frankfurt Motor Show is in full swing. BMW took advantage of the early start and showed off its long-awaited i8 plug-in hybrid sportscar, a two-plus-two, swan-wing-doored coupe, to the Frankfurt crowd.
We drove a BMW i8 prototype back in August, so many of the things we're reading today are clarifications on our initial suspicions or speculations. Underhood sits a 1.5-liter, turbocharged, three-cylinder engine. On its own, it churns out a respectable 231 horsepower and 236 pound-feet of torque, which is then channeled to the rear wheels by way of a six-speed automatic transmission. An electric motor, meanwhile, sends 131 hp and 184 lb-ft of torque through a two-speed automatic to the front wheels.
With all-wheel drive at its disposal, the total system power sits at 362 hp and 320 lb-ft of torque, and allows the i8 to scamper to 62 miles per hour in just 4.4 seconds. That excellent performance is offset by an estimated fuel economy figure of 94 miles per gallon, though, making this a fast and efficient vehicle. Charging is impressively fast on the i8, with a full charge coming from a 110-volt outlet in under four hours. A BMW Charging Station will trim the charge time down to 1.5 hours.