on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Corvette gets slidey with Britain's best performance cars

Autocar wants to find Britain's best driver's car, and it's challenging a murderers' row of some of the world's best performance vehicles to find out, including the latest Chevrolet Corvette Stingray. All of them were therefore assembled at the Castle Combe Circuit to find a winner.
If it wants to take the crown from this pack of mostly European competitors, the 'Vette has to beat some steep competition. Its challengers include monsters like the Ferrari 458 Speciale, Ariel Atom 3.5R and Jaguar F-Type Coupe. As a further hurdle for the winner to clear, Autocar also has last year's champ among the fighters - the Porsche 911 GT3.
Even if you're not at all interested in the C7, there's still something here for practically any fan of fast cars. The competitors include relative oddities among the pack like the Renault Mégane RS Trophy and Alfa Romeo 4C. Plus, Autocar has some well-positioned microphones that let you hear the Atom wailing like a banshee and the roar of the 458 Speciale. Check out the video to see which one of these all-stars takes home the award this year.

BMW broadens engine bolt recall to nearly half-million cars worldwide

Almost one month ago, we reported on a BMW investigation into a potentially defective bolt that lived in the company's VANOS variable valve timing system. At that point, the potential recall was seemingly limited to Chinese-market cars; the company was filing a recall application with Chinese officials.
Today, Bloomberg is reporting that the engine bolt issue has expanded into a recall for several world markets, involving some 489,000 vehicles. BMW was able to verify that report to Autoblog, while also providing a great deal more detail about the issue and vehicles affected.
The recall affects vehicles powered by N55 inline six-cylinder gasoline engines equipped with VANOS and Valvetronic technologies. 1 Series, 3 Series, 5 Series and 5 Series Gran Turismo, X3, X5, X6 and Z4 models from the 2010 to 2012 model years are included, as is the 2012 6 Series.