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Mini might build a sedan because it's running out of shapes
Wed, Apr 13 2016Rumors suggest we could soon see a Mini with a trunk to haul your junk. Autocar cites unnamed insiders who claim the sedan is part of the brand's plan for upmarket growth. There's even a possibility the new model could use the Riley moniker in reference to the Elf (pictured above) from the 1960s, which was a Mini with a tiny trunk. The Mini sedan would use BMW's front-wheel-drive platform that underpins the X1 and Clubman and might share the wheelbase and frontend styling with the Clubman as well, according to Autocar. Mini's execs think the four-door would perform especially well in North America and China, where there's less demand for hatchbacks. Ralph Mahler, vice president of Mini's product management, hinted at the possibility of the four-door to Autocar. "For example, in Asia and the US, the sedan segment is very big. This is very interesting to us, of course," he said. Mahler admits that many people don't know about the Mini-based vehicles with trunks from the '60s, like the Riley Elf, so it would be hard to market the new model on that heritage. This could be the perfect time to add a Mini sedan to the lineup, and it might not be a completely new idea for the brand under its BMW stewardship; a rumor from 2012 shows that Mini's bosses considered a four-door at least once before. The company launched new versions of its Hardtop, Convertible, and Clubman, and even added four-door and all-wheel-drive versions of the Hardtop to further blur the lines between that car, the Clubman, and the Countryman. The next-generation Countryman crossover should debut later this year, and the brand reportedly cancelled the Superleggera Vision roadster and Rocketman compact, as Mini has chosen to go big with its new models and its lineup breadth. There are only so many versions of a hatchback a company can make, and the short-lived Mini Coupe wasn't exactly a huge success. If Mini is going to try a new body style, a sedan actually makes some sense, even if we'll probably prefer the look and practicality of the hatches. Related Video:
Confident new Cadillac marketing boss ready to take on Tesla, BMW
Thu, Jun 26 2014When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.
BMW recalls 7,200 units of 5 Series for child seat anchors
Tue, Nov 17 2015BMW will recall 7,162 examples of the 2016 5 Series sedan in the US because of a potential danger for involving child seat anchors. The campaign covers much of the model range including the 528i, 528i xDrive, 535d, 535d xDrive, 535i, 535i xDrive, 550i, 550i xDrive, and M5. During a vehicle audit at the factory, BMW discovered a downward bend in the inboard lower anchor for child seats on the left rear seat, according to a chronology from the National Highway Traffic Safety Administration (as a PDF). The issue made it very difficult or in some cases impossible for the seat to latch correctly, and the fault also ran afoul of federal rules in the US. However, the company says that it has no reports of accidents or injuries from this problem. The campaign to fix the issue will begin December 24. Dealers will inspect the anchor on these models and will repair any bent examples. RECALL Subject : Bent Left Rear Seat Inboard Anchor/FMVSS 225 Report Receipt Date: OCT 30, 2015 NHTSA Campaign Number: 15V718000 Component(s): CHILD SEAT , SEATS Potential Number of Units Affected: 7,162 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW 528I 2016 BMW 535D 2016 BMW 535I 2016 BMW 550I 2016 BMW M5 2016 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2016 528i, 528i xDrive, 535i, 535i xDrive, 535d xDrive, M5, 550i, 550i xDrive, and 535d sedans. The affected vehicles have an inboard lower anchor for child restraints on the left rear seat that may have been bent downwards, preventing the child seat from fully engaging both lower anchors. As such, these vehicles may fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 225, "Child Restraint Anchorage Systems." CONSEQUENCE: If the child seat is not properly attached to the lower anchors, it can increase the child's risk of injury in the event of a crash. REMEDY: BMW will notify owners, and dealers will inspect and, if necessary, repair the inboard lower anchor on the left rear seat, free of charge. The recall is expected to begin December 24, 2015. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.






































