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Senior VP Hildegard Wortmann says BMW's electric journey is just beginning
Fri, Mar 14 2014Anyone who questions BMW's effort or sincerity on electrified vehicles should have a chat with Hildegard Wortmann, the German automaker's senior vice president over product management for automobiles and aftersales. I was fortunate to do just that at the Detroit North American International Auto Show earlier this year. ABG: Where might BMW go with electrified vehicles beyond your i3 urban EV and i8 high-performance hybrid sports car? "That [regulatory] train has left the station" - Hildegard Wortmann HW: I think a big advantage is that we now have two bookends: BMW i [green] and BMW M [high performance]. We can use those bookends to foster the BMW brand in total. Are electrified vehicles the answer to CAFE and European regulations? Is that the future? We don't know, but that [regulatory] train has left the station. To achieve all of these regulations worldwide, there is no way to do it without electrification. That is why the activities of BMW i are not just to launch new products. They are our build-up in competence for learning and gaining experience in electrification. We will use those learnings for the total BMW brand. Technology-wise, we now have a really good understanding of what to do, what not to do, how to work with this and how to get a lot of learnings from the infrastructure and everything that goes with it. And depending on how quickly the market takes off, we can scale it and use it across the range. We will use the competence we will have in vehicle electrification for more than just BMW i. There will be other derivatives and electrification of other products. ABG: Do you see BMW offering pure EVs with larger batteries for greater range? HW: That's a big feature of the Tesla. The question is to find the best balance [of range vs. battery size, weight and cost]. On the i3, we tried to have the right balance between how much range customers need for daily driving and how much battery we put in there. The market will show us. We have over a million kilometers driven by consumers in the Mini E and ActiveE and a fairly good understanding that those people are not driving that much. Putting a really big battery with all that weight into a car that is meant for urban mobility does not make sense. ABG: What about extended-range EVs beyond the i3's optional small range extender engine? "This whole EV movement is in its very early stages." HW: This whole EV movement is in its very early stages.
Are you the next BMW X5?
Tue, 15 Jan 2013Who knew that diecast model makers could be such a good source of leaks? Less than a month after a diecast model 2014 Mercedes-Benz CLA in China, someone overseas at Diecast Empire or Jadi Modelcraft could get a bath in boiling oil for leaking uncamouflaged images of the next-generation BMW X5.
Naturally, that assumes that this image from a brochure from a Jadi brochure is indeed the F15 BMW X5 - it was posted to Diecast Empire's Facebook page. In its favor, the lines all add up if we compare it to the most revealing spy shots we have of the coming crossover - the headlight corners, the metal trim separating the kidney grille from the opening just above the license plate, the cut of the swage line, and the fact that the model picture reveals all of the most important character pieces that BMW has kept covered.
There's something written on the door of the model image that isn't in the spy shots, but that could be an xDrive badge. We will see the genuine article soon enough and we'll know for sure. For now, we might have already seen its facsimile in miniature.
Weekly Recap: The divergent paths of Tesla and Fisker
Sat, 02 Aug 2014
There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.