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BMW M2, we're happy to see you

I recently spent some time behind the wheel of the BMW M235i and, well, I didn't love it. Sure, it's a great car, but I just didn't truly bond with it the way I have with previous M cars. What I had hoped for was a proper successor to the 1 Series M Coupe I fell in love with in 2011, but what I got instead was just a sporty 2 Series that didn't exactly stir my emotions in the same way.
But now there's this: the honest-to-goodness BMW M2. Previously, spy photographers captured a development-mule M2, but this is the real thing, in its full prototype body. Notice the aggressive front fascia that mimics the M3/M4, the more more robust wheel/tire package, and the M-standard quad exhaust outlets around back. This thing sure does look the business.
Details are slim as of this writing, but rumors suggest power will come from BMW's now-ubiquitous N55 turbocharged 3.0-liter six, with output somewhere in the 360- to 380-horspower range. The seven-speed M dual-clutch transmission seems like a good fit here, too. As does a six-speed manual transmission (here's hoping).

Watch two championship-winning DTM cars from BMW go head-to-head

BMW recently had a little fun with two of the company's past DTM champions. Roberto Ravaglia and Bruno Spengler, winners of the 1989 and 2012 championships, respectively, both showed up at the world-famous Hockenheimring with their title-winning cars. The two swapped seats, with Ravaglia taking the helm of Spengler's BMW M3 DTM racer and Spengler sliding behind the wheel of Ravaglia's first-generation M3 racer in the classic BMW Bank livery, and headed for the track. Spengler got a 23 second head start in the first-gen M3 with Ravaglia chasing behind.
It didn't take long for the older hotshoe to sort out his new ride and close the gap. The short clip below follows the two as they make their way around the circuit, but the really interesting portion comes when the pair begin discussing what they like and don't like about each other's machines. You can check out the full video below for yourself.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.