Bmw 228i on 2040-cars

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BMW i8 and M1 reunited in mid-engined Bavarian retrospective

The BMW i8 may be the cutting edge today – it did, after all, just win our Technology of the Year award – but as rare an event as it is, it's not the first time that BMW has put out an extreme mid-engined supercar. The last time was in the late 1970s with the M1, a Giugiaro-designed, (partially) Lamborghini-developed piece of exotic machinery. The better part of four decades later, Auto Express has brought together an original M1 with its spiritual (if much more advanced) successor for the video comparison that was bound to happen. The question we can't help but ponder, initial sales success aside, is whether the i8 will mature into a classic in the same way the M1 has.

BMW ups i3 production to 100 units a day to meet demand

To reverse the old Field of Dreams quote, they are coming, so BMW is building them. All indications are that US demand for the BMW i3 plug-in will be larger than initially expected. As a result, the automaker is upping production at its German factor by more than 50 percent in advance of stateside sales, Automotive News says, citing BMW boardmember Harald Krueger. BMW has started making about 100 i3s a day, up from its previous daily rate of about 70 units. So far, BMW, which is expected to begin sales of the i3 in the US later this month, has made about 5,000 i3s. BMW spokesman Dave Buchko confirmed in an e-mail to AutoblogGreen that the company was boosting production of the i3 based not only on US demand but on worldwide demand, but he declined to be specific about BMW's new production rate. BMW started selling the i3 in Europe in November and had racked up a six-month waiting list by early February. Last month, Norbert Reithofer, chairman of the board of management for BMW, estimated that the company would be making a cool 100,000 i3s a year by the end of the decade, and that the global automotive market would support that production level. Check out our First Drive of the i3 here.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.