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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Jalopnik and Consumer Reports see who can pull off the best snow drift

The weather throughout much of the United States is pretty awful at the moment with some combination of extremely low temperatures, inches of snow and maybe some ice underneath it all. The folks at Jalopnik and Consumer Reports are making the absolute best out of a difficult situation by heading to CR's snow-covered test track and attempting to make the longest drift in a quartet of very different performance vehicles. Jalopnik brought along a Mercedes-Benz E63 AMG S Wagon, a Subaru WRX STI, a BMW 228i and a 1973 Volkswagen Baja Bug (heck yeah!) for the challenge. Also, the track was perfect for this group, with a mix of packed snow in places and still a few inches of unsullied powder in spots too. Ostensibly the goal was to get the tail to step out through a particular corner, but in reality this was more about having hilarious fun in the snow with fast cars. The result just looks like the best time humanly possible in this weather.

Fastest and most powerful SUVs in America for 2022

Here in the United States, we enjoy power almost as much as we like our SUVs. Thankfully, we’ve got plenty of both. Traditionally, the most powerful SUVs source their massive horsepower and torque from some form of a V8. While thatÂ’s still generally the case, electrification comes into play more and more, whether itÂ’s mild-hybrid tech, a plug-in hybrid powertrain or, as is the case with the two vehicles topping this list, fully electric vehicles. As we enter the 2022 model year, letÂ’s look at the most powerful SUVs available.  Before we dive in, letÂ’s address the elephant that is waiting just outside the door. Due to supply shortages, Mercedes-Benz is shelving most V8 models for the 2022 model year. Some 2021 models can still be found in dealer inventories, but we wonÂ’t include them. With that in mind, letÂ’s dive into the list. 2022 Audi RS Q8 — 591 hp / 190 mph Read our review of the Audi RS Q8 The only Audi on this list is a hot little number, which we characterized as “an uncompromising option in a field of compromised options.” Powered by a 4.0-liter twin-turbo V8 (which seems to be a popular format in this list), its 591 hp and 590 lb-ft of torque get it scootinÂ’ to 60 mph in just 3.7 seconds, and on to a top speed of 190 mph. It even has the bragging rights of holding the Nurburgring lap record for an SUV.   2022 Rolls-Royce Cullinan Black Badge — 592 hp / 155 mph (limited) Read our review of the Rolls-Royce Cullinan This is one SUV where being a passenger might be more exciting than sitting in the driverÂ’s seat, thanks to over-the-top luxury — what do you expect from a car that costs over $350,000? The driver doesnÂ’t go unrewarded, though, with a turbocharged 6.75-liter V12 at their disposal. Thanks to the Black BadgeÂ’s software upgrade, it makes 592 hp and 664 lb-ft of torque to help get to its electronically limited top speed of 155 mph that much quicker.    2022 BMW Alpina XB7 — 612 hp / 180 mph Read our review of the BMW Alpina XB7 Alpina takes already impressive BMW vehicles and turns them into even more powerful, more luxurious machines. The Alpina XB7 improves upon the BMW X7 with a biturbocharged 4.4-liter V8 offering up 612 hp and 590 lb-ft of torque. ThatÂ’s good for a 4.0-second 0-60 sprint and a 180-mph top speed. Alpina also adds its own transmission and drivetrain tuning, upgraded suspension, exhaust and a whole slew of unique appearance touches.