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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW i8 now has 10-month waiting list in UK

Reports that the BMW i8 would be a popular plug-in vehicle have been circulating since stories claiming 'sold out' status circulated late last year. Those turned out not to be entirely true, but now that deliveries have actually started, the $160,000 EV is proving to be only available to the patient in posh English shops. The Telegraph reports that there is a 10-month waiting period for the i8 in the UK, where one dealer (Park Lane in London's Mayfair) has managed to convince 170 people to place an order. Well, maybe convince isn't the right word. The store's sales manager told The Telegraph, "We've had numerous people asking to buy the display car. Many have said to me: name your price." Many locals want the car to avoid paying the expensive London congestion charge. The i8 uses a turbocharged 1.5-liter, three-cylinder engine and a 96-kilowatt electric motor to move from 9 to 60 miles per hour in only 4.2 seconds. The plug-in powertrain is good for 357 horsepower and 420 lb-ft of torque. The plugged portion gives the i8 an EV range of up to 22 miles. The first i8 in the US is going to be auctioned off at the Pebble Beach Concours d'Elegance Weekend next weekend.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."