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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

BMW preparing 'optimized driveline' for i3, provides more range

Autocar reports that BMW is preparing upgrades for the all-electric i3 that will greatly extend its range. Company sources called it an "optimized driveline," powered by a new, 22-kilowatt-hour lithium-ion battery. That's the same capacity as the battery in the current hatchback but it will have a higher density. Combined with improved electronics and new software for battery cooling and the electric motor, Autocar's unnamed BMW source said the new internals will be good for "well over 124 miles in real-world use." The Environmental Protection Agency rates the present i3 as having 81 miles of range, meaning this tweaked version would be a 50-percent improvement if that range number applies to the US market (it's likely the more lenient European number, since Autocar is a UK publication). BMW said the update takes advantage of gains in battery efficiency over the past two years. The i3 with the range extending engine would also get the update, and current owners will reportedly (and surprisingly) be able to purchase the revised powertrain for retrofitting. The Autocar report appears to back up a recent article in German newspaper Die Zeit in which BMW CEO Harald Kruger said the the i3 will get more range next year, and "Another technology leap is going to come in three or four years." The i3 was designed for to make these kinds of upgrades easy to manage. We wait to find out when it will be available, whether it will increase the price of a new car, and how much it will cost current owners to retrofit. Featured Gallery BMW i3 Shadow Sport Edition: LA 2015 News Source: Autocar via World Car FansImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Hatchback Electric Luxury range anxiety bmw i3 rex

More automakers working to turn your smartphone into a shareable digital car key

The smartphone killed the phone book, audio player, the pocket digital camera, handheld GPS devices and voice recorders. Now that addictive, transistor-filled candy bar is coming for your car keys. The Car Connectivity Consortium (CCC) announced that it's unveiled Digital Key Release 1.0 Specification for its member companies, which is the first step in standardizing protocols. As of now, the potential is there for drivers to download a digital key that can lock and unlock the car, start it, and transfer the key to another operator in order to share the car. The CCC's aim is to save development costs, stave off a glut of similar-yet-competing technologies, and create keys that reflect the expanded use cases for cars, i.e., car-sharing services and to-your-car delivery. Next year's Release 2.0 Specification will standardize an authentication protocol between the phone and the vehicle — how a digital key is generated on a secure server and transmitted to the car and the device — and "promise more interoperability between cars and mobile devices." The CCC says that "NFC distance bounding and a direct link to the secure element of the device" will assure security. We take that to mean the phone will need to be in direct contact with the vehicle, at least to open the door. Carmakers and suppliers have been working on digital keys for years now, and the ecosystem for individual owners to open individual cars is growing. Audi showed off its Mobile Key at the 2015 Consumer Electronics Show, and now calls it Audi Connect Key, but we haven't seen much of it in the field. That same year, Volvo said it expected to sell cars with digital keys only by 2017, which clearly didn't happen. Last year, the head of sales at BMW asked, "Honestly, how many people really need [keys]? They never take it out of their pocket, so why do I need to carry it around?" Even though a digital key offers an owner more convenience and long-distance control over their vehicle, car sharing is the target — and that can even include traditional rental cars. In 2013, Continental began testing a digital key in France, aimed at integrating and simplifying the electric-car-sharing business; everything from finding a free vehicle to driving it and charging it could be done on a phone. A key could be programmed with the driver's information, so that any car the driver gets in will be automatically updated with that driver's preferences, say for audio or seating position.