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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Watch the trailer for Locke, a movie that takes place entirely in BMW's X5

It's no surprise that driving can be incredibly stressful. You're basically trapped in a metal box, and until fairly recently, your ability to communicate with the outside world beyond the toot of a horn or a rolled-down window was all but nonexistent. Locke, a new film starring actor Tom Hardy (best known for his role as Bane in the Batman movie Dark Knight Rises), capitalizes on that feeling of isolation and stress by setting the entire movie in a BMW X5.
Locke is written and directed by Steven Knight, author of Eastern Promises, and the trailer shows Hardy's character being put under increasingly intense emotional stress as he drives along in his Bimmer. We don't know much more than that, as the 90-second trailer really doesn't give away much.
The film premiered at last year's Venice Film Festival, and reviews are available that tell more about the story, but we don't believe in spoilers. It's poised to hit theaters in the UK on April 18 and the US on April 25. The trailer reminds us of a far more artistic take on Steven Spielberg's 1971 movie, Duel and has our interest piqued. Scroll down to watch the trailer, but consider yourself warned, there's a brief moment of profanity.

BMW M2 reportedly green-lit

A BMW M2 is on the way, according to a sub-forum in the Bimmerpost empire. Of course, we're actively enjoying a few grains of salt, just to be safe, as the post doesn't mention explicit sources, saying only that "multiple inside sources (who have been accurate in the past)," have confirmed the car.
Provided the forum is correct, though, there's some juicy information here. Production is allegedly slated for late fall 2015, with deliveries likely starting in early 2016. The new sports coupe should arrive with 365 to 375 horsepower, courtesy of an upgraded version of BMW's N55 turbocharged, 3.0-liter inline-six.
The report claims BMW also considered a modified version of the 2.0-liter, turbocharged four-cylinder found in the Mini Cooper S. That engine, known internally as the B48, would have been called the S48 for M2 duty, a significance that we're sure BMW purists would appreciate (the only BMW engine to wear an S designation was the four-cylinder from the legendary E30 M3).