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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW calling in 76k vehicles over airbag issues

Vehicles these days are typically fitted with a mat in the front passenger seat that determines whether that airbag needs to be activated in the event of a collision and how it should deploy. But that system doesn't always work, as Mercedes recently found in its SL-Class roadster and as Suzuki did before it with the Grand Vitara and SX4 crossovers. Now a crop of BMW vehicles have befallen the same issue, prompting the Bavarian automaker to cooperate with the National Highway Traffic Safety Administration to issue a recall for the vehicles in question.
The problem affects precisely 76,565 vehicles, including certain the 3 Series (sedan and wagon), 5 Series, 7 Series and X5 crossover families spanning the 2006 and 2007 model years and fitted with a certain type of seat. However, since the parts to repair the problematic components are not currently available, as you can see from the recall notice below, it won't be until March 2014 when local dealers will be able to resolve the issue.

2014 BMW 328d rated at 32/45 mpg

BMW still hasn't released official fuel economy numbers for its diesel-powered 2014 328d, but now, those mileage ratings have been posted on the EPA's FuelEconomy.gov website. As expected, the 328d is quite an efficient little machine, with the rear-wheel-drive sedan good for 32 miles per gallon in the city and 45 mpg highway. That even bests the 30/42 mpg of the smaller Volkswagen Jetta TDI.
The last time BMW offered a diesel 3 Series in our market, it was the six-cylinder 335d, which - while mighty quick and excellent to drive - was only offered as a rear-wheel-drive sedan and was rated at 23 mpg city and 36 mpg highway. For 2014, BMW will offer the 328d with optional xDrive all-wheel drive, though that reduces the fuel economy numbers to 31/43 mpg. Beyond that, the BMW will even sell you a 328d xDrive wagon, which nets the same 31/43 mpg rating, according to FuelEconomy.gov.
Look for the 2014 BMW 328d to hit dealerships this fall, and when it launches, it will be the only diesel offering in its class (until the next Mercedes-Benz C-Class arrives, anyway). Lexus and Infiniti will offer hybrid versions of the IS and Q50, respectively, but we've always had a taste for torque, and the 328d's 2.0-liter engine with 180 horsepower and 280 pound-feet of twist shouldn't disappoint.