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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Are you the BMW 4 Series Gran Coupe?

Thanks to Austrian website Autofilou (via Jalopnik), we now have our first look at what appears to be the upcoming BMW 4 Series Gran Coupe - the four-door version of the new 4 Series coupe, which itself is based on the 3 Series sedan. Makes total sense, right?
Nevertheless, in our First Drive of the 4 Series coupe, we found it to be a much more engaging experience than the 3 Series on which its based. And if this new 4GC follows in those footsteps, it could prove to be a better 3 Series sedan than, well, the 3 Series sedan.
Expect the 4 Series Gran Coupe to come in 428i and 435i flavors, with a 2.0-liter turbocharged inline-four in the base car and a 3.0-liter turbo-six in the higher-end model. Of course, BMW will likely bring a range-topping M4 Gran Coupe to market not long thereafter.

Driving a 1988 BMW M5 and the 2022 Volvo C40 Recharge | Autoblog Podcast #722

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. Some cars old and new here, with reviews of the 1988 BMW M5, 2022 Volvo C40 Recharge and 2021 Hyundai Palisade. In the news, Maserati revealed the 2023 Grecale SUV with a 523-hp twin-turbo V6. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #722 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 1988 BMW M5 2022 Volvo C40 Recharge Long-term 2021 Hyundai Palisade 2023 Maserati Grecale revealed Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Volvo introduces 2022 C40 Recharge crossover