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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

2015 BMW 740Ld xDrive

When it first came stateside in 1978, choosing a BMW 7 Series was a simple process. With one engine and one wheelbase, you could just pick what color you want and be on your merry way. Today there are ten different models, forcing drivers to choose among four engines (plus a hybrid), rear- or all-wheel-drive, and two different wheelbase lengths. As if this isn't tricky enough, the options list has more custom choices than the Taco Bell app. Do you want standard paint and upholstery, or something from the pricey BMW Individual collection? What about the headlights: Do you want LEDs, or are the standard xenons just fine? Need a head-up display? Night vision? Adaptive dampers? The list goes on and on. After a week with a new version of BMW's flagship sedan, we've sorted out which model you actually want, although it's still up to you whether or not to order a ceramic-glazed iDrive knob. Our favorite 7 Series is now the 740Ld Xdrive, a conclusion we came to after a week at the helm of the smooth, torquey land yacht. Driving Notes When the diesel 7 first arrived at the 2014 Chicago Auto Show, its engine was already familiar to American consumers. It's the same 3.0-liter, turbodiesel inline-six found in everything from the E90 3 Series to the past two generations of X5, as well as the current 5 Series. A robust 413 pound-feet of torque lathered across the rev range, with peak twist available between 1,500 and 3,000 rpm, and the corresponding horsepower tops out at 255. 0Í–60 happens in a sedate 6.1 seconds, and for those with autobahn dreams the top speed is a modest 130 mph. While those figures aren't terribly impressive, as is often the case with diesels, the real-world application of the engine's power is far more dramatic. Even small throttle inputs produce a smooth surge of acceleration, making the 740Ld feel a lot quicker than the performance metrics might indicate. Even with the current cheap price of gas, the superior fuel efficiency of a diesel engine is worth noting, especially as this model only costs $1500 more than a 740Li xDrive. The diesel tips the scales at nearly 4,700 pounds, yet it boasts a 31-mile-per-gallon highway rating. It's rated at 23 mpg in the city, while our real-world testing saw returns in the mid-to-high 20s. Simple anecdotes about acceleration and fuel economy figures only convey a small part of the 740Ld's goodness.

BMW maintenance plan no longer transferrable to 2nd owner

One of the best innovations in car buying in recent years is the rise of no-cost scheduled maintenance programs. Many people feel really anxious about taking their car in for service, and these deals help mitigate that somewhat. Obviously, it's not free for automakers to implement the offers, and now BMW is altering the way its four-year, 50,000-mile Maintenance Program works for some owners. "To keep such an offer sustainable we had to make a change," said Kenn Sparks, Manager of Business Communications at BMW North America, to Autoblog via email.
The original person to buy or lease the model isn't going to see any difference, but the program is no longer transferable to a second owner, unless that person is in the owners household. Those people include includes parents, siblings, grandparents and grandchildren, in addition to someone like a spouse or children. The original owner just has to advise BMW of new user. "The program change will affect 2nd owners and for them BMW is introducing an optional full-maintenance product that covers the vehicle up to 100,000 miles," said Sparks. Scroll down to read the entire announcement.