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BMW to announce location of new plant in Mexico in July

Volkswagen manufactures in Mexico. Soon Audi will as well, and Mercedes-Benz is said to be working on a deal to assemble some of its cars at a Nissan plant in Mexico too. That leaves BMW out of the mix of German automakers building cars South of the Border, but that may soon be rectified, as well.
According to Automotive News, the Bavarian automaker is preparing to announce the site of its first Mexican assembly plant as soon as July, now just two months away. BMW already builds cars for North American consumption at its plant in Spartanburg, South Carolina, but has reportedly been keen to capitalize on cheaper labor and the benefits of the North American Free Trade Agreement to supply vehicles to the United States and Canada especially.
When BMW does announce the site of the plant - reportedly narrowed down to either Hidalgo or San Luis Potosi - it is tipped to work its way up to 100,000 vehicles per year at the new location, potentially to include the 3 Series as well as smaller, front-drive models, including Minis.

Recharge Wrap-up: Tesla Gigafactory gets high-tech neighbors, BMW i8 still comes with a long wait

Switch plans to build a large data center near the site of Tesla's Gigafactory battery production facility in Reno, Nevada. The 3 million square-foot facility in the Tahoe-Reno Industrial Center will cost $1 billion to build, and eBay is expected to be the main tenant when the first portion is finished in 2016. Apple is also building a data center nearby. One draw for companies like Switch, Apple and Tesla is access to the region's clean power, and the Reno area could become the next big center for high-tech manufacturing. Read more at GigaOm. Daniel Sparks of investing website The Motley Fool has shared his insights after living with the Tesla Model S for four months and 10,000 miles. After driving his 85-kW version through various conditions, including a 2,200-mile road trip, Sparks is optimistic about the car and the company behind it. From his experience, he says that charging is easier than most people believe, and that range anxiety isn't a problem. He calls Tesla's growing Supercharger network a "game changer," citing their quickness, availability and the fact that charging is free for life. He also says that most people seem to know very little about the car. Still, he calls Tesla stock "pricey" with the growth already priced into the shares. Read more at USA Today. The wait for a BMW i8 is about a year, despite efforts to ramp up production. BMW is reducing production of the i3 in order to increase the number of i8s by more than 50 percent for 2015, but the bigger batch won't become available in the US until October. Ludwig Willisch, CEO of BMW North America, says that he doesn't expect cheap gas to slow sales of the i3. He also denies rumors of an i9 positioned above the i8. The new 7 Series appears to be taking some cues from the i8, though, with carbon fiber, magnesium and aluminum construction, as well as improved connectivity. Read more at Automotive News.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.