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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

2015 Morgan Aero 8 shows a host of upgrades to the Swiss crowds [w/video]

With over 1,250 units made, the Morgan Aero model line has been in production for 15 years – just a blink of an eye for the Morgan Motor Company. The automaker has been in business for over a century and has had a tendency to keep its vehicles in production for decades with frequent upgrades keeping them modern. At the Geneva Motor Show, the company is shaking up the range with a thorough revision for the 2015 Aero 8. Hidden beneath the vintage styling is an improved aluminum chassis with better torsional rigidity and an improved suspension setup. Power comes exclusively from a 4.8-liter V8 from BMW making 367 horsepower, and the Bavarian brand also supplies a new limited-slip differential to get power down at the rear. Buyers can choose between a six-speed manual and a six-speed automatic gearbox. At first glance, the latest Aero 8 bares all the hallmarks of Morgan's classic style with a long hood, prominent shoulders and short rear. The new version is exclusively available as a convertible, although, as these photos show, an optional hardtop is available. The aluminum body is also slightly altered with better aerodynamics up front, and the most obvious change comes at the rear where there's now a clamshell design. The interior also received a new, though still retro-looking dashboard design, and Morgan is touting its improved air conditioning system that reportedly works better in hot weather. Buyers wanting to eschew some of the supple leather inside can opt for a set of carbon seats, instead. With the introduction of the latest Aero 8, Morgan is ending production of both the Aero SuperSports and Coupe in April. Production of the new model then commences in the fourth quarter. Check it out on the Swiss show floor in the gallery above, and see the convertible in motion on some snowy British roads below. Introducing the new Morgan Aero 8 Over 1250 Aero platform cars delivered since 1st generation launch in 2000. New Aero 8 signifies return to soft top motoring within the current Aero range. Significant changes to the aluminium chassis, suspension and vehicle aerodynamics. Powered by a 4.8 litre V8 BMW engine producing 367bhp. Available with 6 speed manual or automatic transmission (with paddle shift). New Hand sculpted aluminium body and revised interior styling. Largest options list of any Morgan sports car to date. The Aero SuperSports and Coupe cease production in April 2015. Production begins during quarter 4 of this year.

British automakers take costly precautions as Brexit 'no deal' fears grow

LONDON — Carmakers in Britain have triggered some Brexit contingency plans, such as certifying models in the EU, and are working on redrawing production schedules and stockpiling more parts to defend against any loss of unfettered trade after Brexit. The moves are aimed at ensuring plants, which rely on the just-in-time delivery of tens of thousands of components, can keep operating after Brexit on March 29, but will add costs and bureaucracy which could risk their long-term viability. London and Brussels hope to agree a deal by the end of the year to avoid tariffs and trade barriers, but Prime Minister Theresa May's proposals have been criticized by both Brexiteers, who want a cleaner break from the bloc, and the European Union. McLaren Automotive is looking at having its cars certified by both a British and an EU agency to smooth sales. It is also planning to stockpile critical components and change shipments into the EU around Brexit if there is disruption. "I will sell a little more in January and February and plan to pick the volume up in May and give us a leaner period through the change point," Chief Executive Mike Flewitt told Reuters. BMW, which said last week it would move the annual summer-time shutdown of its British Mini plant next year to April, is looking for lorry parking areas and warehousing on both sides of the channel and is seeking to sign contracts to lease certain locations, a spokesman said. It is also investing in IT systems to handle any new red tape as carmakers estimate tens of thousands of new documents could be needed if tariffs and customs are imposed. The German carmaker's Brexit plans are costing millions of pounds, a source familiar with the matter told Reuters. But Honda, which builds 10 percent of Britain's 1.67 million cars at its Swindon plant in southern England, is not in the market to buy "huge amounts of warehousing space," its Europe boss Ian Howells told Reuters. "It's been a very precise calculation or estimation of what components need to be brought in," he said, adding the firm could also alter its output to sell more into the EU at the start of next year. Waste of money? Many British carmakers have also asked suppliers to look into how they would handle delays at ports, executives told Reuters, as thousands of parts, engines and finished models move between Britain and the continent every day.