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We demo Audi's Traffic Jam Assistant tech on the road [w/video]

The closer automotive technology comes to making good on the promise of fully driverless vehicles, the better we see just what difficult work reaching that ultimate goal will become. That's because, unlike so many other in-car technologies that need only integration into a vehicle, truly autonomous cars will also insist on involvement with the surrounding environment, fellow motorists, infrastructure in cities and other communities and making it all work without exposing automakers to law-breaking or tremendous possible litigation. Clearly that isn't all about to happen in one go.
At CES in 2012, Audi told us about a debuting technology that would mark a significant step along the path towards self-driving cars: Traffic Jam Assistant. This year, the German automaker invited us out to Las Vegas to see the jam-busting technology in action, on a relatively busy freeway.
The Traffic Jam Assistant (we're pretty sure that name is still in Beta) promises to relieve drivers from the tedium of slow-moving freeways by taking care of braking, acceleration and staying inside of the lane - all with no input from the human behind the wheel. While still a fair step from truly autonomous driving, the goal here is to give a commuter some respite from the mechanical, time-wasting traffic jam paradigm, potentially opening up a space for productivity in the process. (Audi can't come right out and say that TJA will allow you to use your cell phone in traffic, as that's still against the law in many places, but something like that is clearly on the radar... er... LiDAR.)

Audi A0 in development based on VW Up!

Bigger, it seems, is no longer better. Volkswagen has made waves with its Up! city car, a plucky three-door that's been a bit of a hit since it burst onto the automotive scene, spawning a number of variants during its short life. And while our European friends have gotten a Cross Up!, a commercial version, an EV model, Seat- and Skoda-badged variants, and a rumored diesel-electric Twin-Up!, the small city car has been lacking in terms of its premium content.
That fact makes this rumor rather tantalizing - Audi might be working on its own version of the front-engined, front-drive city car, to be called the A0. The report comes from AutoExpress, which claims Audi CEO Rupert Stadler wants a premium Up! that features a distinctive interior and exterior treatment.
Changes could include a trapezoidal grille, in addition to premium exterior features like LED lighting and alloy wheels. The cabin would feature leather and likely a version of Audi's MMI infotainment system, while power would come from a 109-horsepower, 1.0-liter engine found in the Up! GT Concept.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.