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Audi to unveil S1 hot hatch at Geneva Motor Show

Audi has been toying with the idea of a hot hatch based on the A1 premium city car for some time now. It rolled out the 500-horsepower A1 Clubsport Quattro concept at the Wörthersee gathering a couple of years ago, then put its form (with half the power) into limited production with the 252hp A1 Quattro (pictured above) shortly thereafter. What it hasn't done is offer a mainstream S1 that people can actually get their hands on, but that's all about to change.
Following spy shots of numerous prototypes, Auto Express claims to have it on good authority that the new S1 will be unveiled at the upcoming Geneva Motor Show in March. Though likely less aggressive in its visual impact, the S1 is expected to get almost as much power as the aforementioned A1 Quattro, with a 2.0-liter turbo 4-cylinder sourced from the larger S3 but detuned to 230 hp.
A six-speed dual-clutch transmission is expected to drive all four wheels - something for which the platform was not originally designed but was later adapted to accommodate - though the availability of a six-speed manual remains in question. Unfortunately the A1 was never destined for the North American market, so as much as we might want one (and as much as Ingolstadt may be motivated to take a bite out of the Mini market), we wouldn't expect to see it roaring into American showrooms.

New Transporter 4 Refueled prequel trailer comes with new lead, new Audi S8

Frank Martin returns in a new installment of the franchise that helped make Jason Statham that guy, this one called Transporter 4: Refueled. But ugh, what's happened to all the decent car movies? The problem here isn't that Statham left this series to play the baddie in Fast & Furious 7, but that the trailer makes it appear the director just combined the unused footage from a rap video and a Michael Bay movie, only forgot to include any rappers or input from Michael Bay. The trailer gives no clue as to what the movie's about, but it's not like we don't know – actor Ed Skrein has to take something somewhere while people try to kill him. Skrein does his best (we assume) to fill Statham's large shoes, helped and hindered by the entire line-up of Sports Illustrated's swimsuit issue, a second reserve alternate Bond villain, gigatons of CGI, and more fireballs than the Milky Way. Oh, and this is a prequel to the series, so just like you did with Darth Maul's double-sided light saber, ignore the extreme newness of Skrein's current generation Audi S8. Related Video:

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.