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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi and Jaguar Land Rover recalls address seatbelt issues

Audi and Jaguar Land Rover are each recalling several thousand vehicles for separate potential seatbelt issues. The recalls cover the 2022 Audi A3 and S3; 2022 Jaguar F-Type, F-Pace and XF; and the 2022-23 Land Rover Defender, Discovery, Discovery Sport, Range Rover Sport and Range Rover Velar. Examples of these vehicles may have shipped with seatbelt pretensioners that will not function properly in the event of an accident.  Audi is recalling its sedans for tensioner devices that may not adequately restrain drivers or passengers during a crash. The issue was discovered during Korean market crash testing of the high-performance RS 3.  "The seat belt tensioner in the affected vehicles serve the purpose of holding the passenger in his position in the seat," Audi said in its defect report to NHTSA. "In the event of a crash, the retention force of the seat belt may not reach the intended level. As a result, the position of the body can be further to the front of the seat, which leads to a negative influence on the whole restraint system, increasing the risk of injury." A different company, Jaguar Land Rover (JLR), meanwhile, also has an issue with a batch of pretensioners installed in its cars and SUVs. Pretensioners are the devices that fire off to rapidly retract the seatbelt when a crash is detected. Most utilize an explosive charge and pressure tube JLR says that some pretensioner devices provided by one of its suppliers may not have properly-specified pressure tubes that may not channel the gasses to the retraction mechanism correctly.  "A damaged front seat belt pretensioner tube may have been installed on the seat belt retractor," JLR's report said. "This may result in a reduced level or complete loss of pre-tensioning in the event of a crash and increased occupant injury." Owners of the models included in both recall campaigns should receive notices from the manufacturers in the coming months.  Related video: Recalls Audi Jaguar Land Rover Ownership Safety SUV Sedan

Sunday Drive: Volvo hits a crossover home run, and people still love sports cars

Looking back at the week that just was clearly tells us at least three things. First, crossovers don't have to be boring. Second, people still love sports cars, from the attainable (Audi TT RS) to the fanciful (Mercedes-AMG GT C). And finally, the traditional German trio of premium luxury brands had better not rest on their laurels, because credible challengers are coming in from every direction. The biggest reveal of the week, at least judging by the interest of Autoblog readers, was the Volvo XC40. Not only is the little 'ute a looker, it introduces some innovative new buying/leasing schemes designed to appeal to an audience accustomed to trading in and trading up every couple of years. Think of Volvo's flat-fee lease as you would a smartphone contract, and you'll be on the right track. Genesis looks to have a hit on its hands in the form of the G70 sport sedan. We took a Korean-spec model for a spin and found a lot to like about the upstart contender. We can't wait to sample one here in the United States to see how it stacks up against the Audi A4, BMW 3 Series, and Mercedes-Benz C-Class. In other news, we're still really excited to see a production Ford Ranger Raptor. But if you just can't wait for the official reveal — it's OK, neither can we — take a look at the renderings in our post down below. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. Volvo XC40 revealed | Crossover at the crossroads of style and substance 3 ways the Volvo XC40 is a game-changer Genesis G70 First Drive | An arrow to the heart of the Germans 2018 Audi TT RS Drivers' Notes | Five pots of turbocharged honey 2018 Mercedes-AMG GT C Quick Spin | This is the AMG GT you want The Ford Ranger Raptor is real, and this is what it might look like