Audi Tt Quattro Roadster 2d 2001 on 2040-cars

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European RS6 Avant ad features diesel-hybrid R18 racecar

We'd be just as happy to casually walk back to an RS6 Avant as anybody, but Audi's commercial for its fastest ass-hauling wagon takes casual to another level. The RS6 isn't even seen until more than two-thirds of the way through the 46-second German commercial, but Audi seduces us long before that with the R18 E-tron Quattro diesel-hybrid endurance racer juxtaposed into scenes of everyday life. Since when can you be picked up at the airport or drive peacefully to a riverbed in a racecar?
The German automaker cashed in on childhood dreams its nearly flawless endurance-racing pedigree big time for the advertisement - and it works, even though we realize the RS6 drinks gasoline and isn't a hybrid. It does have Quattro four-wheel drive, however. But the commercial makes us want the beautifully pragmatic long-roof with 550 horsepower all the more, especially since Audi currently has no plans to bring it to the US. Please say it ain't so!
Even if the US doesn't get an RS6 Avant, we're happy to indulge in commercials like this. Be sure to watch it below.

Audi adding 11 new models, focus on CUVs and fullsize luxury

A press release celebrating Audi's delivery of 1.5 million vehicles this year contains almost a passing reference to the future of its lineup: Audi will add 11 models, expanding from 49 models to 60. The news was delivered at the Audi Forum Ingolstadt during the handover of an A3 Sportback to its German buyer, as execs noted that the brand has hit its target of 1.5 million in annual sales two years earlier than planned.
CEO Rupert Stadler said Audi will "expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious fullsize category." We have little idea of what kinds of cars that could entail right now, other than the Q1, but we'd like to think it could include an RS8, a production version of the Sport Quattro concept and even the Nanuk.
The model aggrandizement will be part of Audi's push to reach two million annual sales by 2020. You can get a few more details on it in the press release below.

Coming to America | 2018 Audi RS3 Sedan First Drive

Audi's Quattro division never let us have the giant-killing, all-wheel-drive RS3. Too sophisticated for the US, they said. Too European. And we only make it as a Sportback (that's hatchback to you). You wouldn't like it. You're more SUV kind of people. Others, those in Quattro's special we-like-you countries, bought the RS3 and constantly raved about it, insisting its handling made the Mercedes-AMG A45 look ponderous (because, well, it is), its packaging was terrific, and the noise, they said. The noise. Over and over, the noise. But ex-Lamborghini president Stephan Winkelmann is now the boss and he's brought with him a worldview that Quattro GmbH never had. And despite being busy changing the letterhead to Audi Sport, Winkelmann found time to think about America. And he must like us because he's moved us to the top of the list. Not only will we get the face-lifted RS3, with its new, lightweight five-cylinder turbo motor crunching out 332 pound-feet of torque and 400 horsepower, we'll get it in a crisply styled three-box sedan. And we'll get it first, before even Germany (where it's built). The RS3's 2.5-liter five-cylinder has enough power to hurl it to 62 mph in 4.1 seconds and, thanks to launch control, the ability to do so repeatably. It's coming with a 155-mph top speed that can be raised to 174. It's coming with limpet grip from a rear-biased all-wheel-drive system. It's coming with a seven-speed dual-clutch transmission (and don't ask for a stick shift, because they haven't bothered to engineer one). It's coming standard (for the US) with constantly variable magnetic ride dampers, which replace the base fixed-rate steel spring-and-damper setup. But more than anything else, the RS3 sedan is coming here with that engine. It starts with a sharp braaap as it spins to around 4000 rpm and then a pop and bang that will wake the neighbors. And that's in the quieter default mode. It's like an angry man who always wakes up looking for a fight and, finding he can't get one, barks out the last word anyway. Except it never really goes quiet. It goes less loud, but not quiet. Quiet is not in the repertoire. The engine is what dominates this car and the noise dominates the engine. It's always there, always threatening, menacing, bellowing, barking, or popping and burbling. With a 1-2-4-5-3 firing order, the turbo five is a unique combination of belligerent and sophisticated, raucous and operatic, brutal and smooth, and often all of them at the same time.