Audi Tt Quattro Roadster 2d 2001 on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2014 Audi RS7 [w/video]

Stunning Sportback Gets The Performance To Match
Saying the 2014 Audi RS7 Sportback is not as good as the not-for-North-America Audi RS6 Avant we recently tested is a bit like saying one more strip of crispy bacon would make our Waffle House All-Star Special breakfast even more special. The RS7 goes to ten while the RS6 goes to eleven, maybe, but they both rock our world. The RS7 is meant for the far wider buying audience worldwide, not just for western European family bombing runs, as with the RS6 Avant.
But, hey, this RS7 simply hurtles down the road in a singularly sexy way. And if you really want this bodystyle - and who could blame you? - the RS6 Avant doesn't really even matter anyway. After a full day on perfect dry and warm Swabian two-lanes driving this Audi very hard, we barely thought about it at all.

Audi's next R8 snapped running the 'Ring nearly naked

Following the debut of the Lamborghini Huracán, work is now well well under way on its cousin. That, of course, would be the next-generation Audi R8, the followup to the model that put Ingolstadt on the supercar map in 2006 and has been on the market ever since. That's an eight-year lifespan, though to be fair, for 2014 it has gotten a pretty meaningful update. Still, that's a long lifecycle, even if the Gallardo with which it shares its underpinnings was around even longer. In other words, it's about due for replacement.
Fortunately, that's just what Audi has in the cards. We've seen prototypes wearing heavy camouflage lapping the Nürburgring a couple of times over the past few weeks, but now it's been snapped nearly completely undisguised, with largely bare black bodywork giving us an even better look at what to anticipate.
So what are we looking at here? A sharper-looking take on the existing design, for starters, so onlookers and customers alike shouldn't have any trouble identifying this as an R8 - but a newer one at that. It seems to take some cues from the new TT, particularly around the headlights, with more squared-off elements throughout. There's an adaptive rear wing poking out the back and more pronounced side-blade intakes between the doors and the rear wheels, which themselves are wearing ultra low-profile rubber.