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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Audi welcomes Porsche back to Le Mans like any sibling would

Ah, sibling rivalry. It really is a beautiful thing. It's even more beautiful when said siblings are automakers with very, very well-known racing histories. That's how you get videos like this, which is Audi's way of welcoming Porsche back to the top flight of Le Mans racing.
Yes, Audi has taken its R18 E-Tron Quattro back onto public roads, wowing schoolboys and scaring farmers (who appear to be riding classic Porsche tractors), as it travels from Ingolstadt to Zuffenhausen, just to taunt its corporate frenemy.
Take a look below for a video to see just what that teasing looks like.

ABT Sportsline coming to US, premiering AS6 at SEMA

ABT Sportsline, known as ABT Tuning from its founding in 1967 until 1991, is a German aftermarket parts and tuning company that has focused on enhancing Volkswagens and Audis since the VW GTI bowed in 1978 (in Europe, at least) and races competitively in DTM (Germany's touring car racing series). The company has kept its roots in Europe for all of these years, but will debut the AS6, based on the Audi A6, at the Specialty Equipment Market Association (SEMA) in a couple weeks before opening up shop in Los Angeles in early 2014.
ABT focused on making the AS6 a balanced package by increasing engine output, tuning the suspension, giving it understated style and improving the brakes. Details are light, but the AS6's 3.0-liter diesel V6 makes 286 horsepower, a 41-hp increase over stock. Not paying attention yet? Torque jumps from 369 pound-feet to 500 lb-ft, endowing the Audi with a lot of much-appreciated low-rpm grunt. The springs are swapped out for a set of ABT units, and the body kit adds front and rear spoilers, side and rear skirts and carbon-fiber mirror covers. ABT's ER-C 20-inch wheels fit over new brakes.
We'll have more details on the car at SEMA, so stay tuned. But in the meantime, head on below to read the press release.