2016 Audi Tt 2.0t Quattro S Line Sport Seats on 2040-cars

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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

2014 Audi S1 Quattro [w/video]

Audi may only now be fully committing to the US compact car market with a range of A3 models, but it's got far more small car expertise than most Americans realize, and its offerings get even tinier, too. Back in 2010, Audi leapt into the subcompact premium fray - in all markets but the United States, Canada and China - with its A1. The A1 family has sold all right, but not quite as well as was expected, likely due to its price when optioned up. (It also doesn't help that the Volkswagen Polo is a great car on the same architecture and costs much less.)
But Audi seems compelled to make high-buck S trims of everything nowadays, so right on schedule, I've scored seat time in its new S1 Quattro. Under its gumdrop-colored hood is the very popular 2.0-liter TFSI motor. In this trim, it's good for 228 horsepower and 273 pound-feet of torque between 1,600 and 3,000 rpm. That's quite a lot of gumption for this little blaster - enough power for 0-60 in just 5.7 seconds.
My drive was originally supposed happen on a sub-zero frozen lake in Sweden, only Audi forgot to call Mother Nature and ask her to hold off on springtime. It would have turned into a slush drive and then a submarine test had I been told to stick to the original plan, so it was dusty, soggy and gravel-y pavement instead, which turned out to be a better real-world test anyhow. Plus, the car got even cuter when it was filthy.

The hottest modern sports cars rendered as rally racers

The modern-day World Rally Championship a monumental amount of fun to watch – I should know, as I recently was lucky enough to head to the UK to watch WRC Wales Rally GB – but even the most monstrous of the current WRC cars are based on fairly pedestrian European hatchbacks. Back in the heyday of rally, the Group B era in the 1980s, much hotter cars were the basis of even more incredible competition machines, for the most part. Take the exotic Ford RS200, or the Lancia Delta S4 with its twin-charged engine. And the hatchback-based Group B cars were bonkers, too. So what would some of our favorite modern cars look like if Group B had never ended? A British site named CarWow hired an artist to reimagine everything from the Rolls-Royce Wraith to the Porsche 911 as a retro-inspired rally car, and they were kind enough to let us share the results in the gallery above. The gallery features an Alfa Romeo Giulia in Martini livery, an Audi TT in classic Ur-Quattro colors, a Fiat 500 Abarth sporting massive flares and a hood blister full of auxiliary lights, a new Ford Mustang in RS200 livery, a Lancia Delta in Alitalia colors, a Porsche 911 in Rothmans livery, a Renault-Alpine in classic blue, a Rolls-Royce Wraith tribute to the Jules cologne Corniche Coupe, and a relatively modern-looking VW Touran. So far, the favorite around the office is the incredible Mercedes-Benz S-Class that is an homage to the wonderful 300 SEL 6.8 AMG "Red Pig" that essentially put AMG on the map. Check out the gallery above and see which one you like the best. Related Video: