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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Audi S3 Sedan boasts SAE 296 hp, 0-60 in 4.7 seconds

The (technically speaking) 2015 Audi S3 sedan should start at right near $39,000.
The last time Audi gifted the world with a small sport sedan was way back when the A4 wasn't an entry-luxury executive car costing relative gads of dough, so maybe since the mid-1990s. In a company decision reversal, we're now officially getting the new A3 Sportback starting later this year, but that's a five-door hatch and not a big volume attraction for markets like the United States. And there's no guarantee we'll get the S3 Sportback version yet. So, what to do?

Power for the people who need crossovers | 2018 Audi SQ5 First Drive

The 2018 Audi SQ5 is pretty simple. It's the sporty version of the redesigned Q5. It's for the enthusiast. The buyers skew male, and Audi pitches it as the solution for when an S4 doesn't meet your needs. It's a 354-horsepower purple pill for the Dad who's resigned himself to driving a crossover — but still wants to have some fun. The SQ5 is simple, but it's also very important. The Q5 is Audi's best-seller, and a sportier sibling makes the entire family look good. The midsize crossover segment is big business, and the performance industry is hot. Archrivals Mercedes, BMW, and Porsche have formidable entries. A few years ago a hotted-up crossover was a nice thing for an automaker to develop – a bonus addition to the lineup. Now it's essential. The SQ5 definitely feels like the right vehicle at the right time. Cruising around Vancouver Island outside Victoria, the stately capital city of British Columbia, we're having heck of a good time. The crossover, based on a platform shared with the larger Q7, feels nimble and eager. Breaking free from early morning traffic, we find the Trans-Canada Highway, cue up Dynamic mode, and take off. Dynamic mode adds heft to the steering, lowers the vehicle 0.6 inches from Auto mode, and deepens the exhaust note. It's low, growly, and sounds surprisingly good. The 3.0-liter TFSI engine has plenty of punch. You know it from the S4 and S5. Like those cars, the SQ5 now ditches the supercharger for turbo power. It was a mildly controversial move as the blown motors in the S4 and S5 gave those cars true muscle-car character. We've made our peace, and turbos just seem like the natural move for the SQ5. Audi is quick to point out the wide torque curve – you get 369 pound-feet sooner than with the supercharger, and output is 23 more pound-feet than before. The horsepower remains the same, though it maxes out slightly sooner in the band. Audi says the turbo, mounted in the middle of the engine's V, makes the SQ5 more responsive, and with all of the low-end torque, we agree. It certainly feels capable as we open it up, finding gaps in traffic, side-stepping tree haulers and deftly out-maneuvering slow-moving motorists. We find a rhythm on the Pacific Rim Highway, smoothly tackling the curves, pulling the paddles for quick downshifts from the eight-speed automatic Tiptronic transmission, and aggressively accelerating before giving way to common sense. It's a beautiful drive.