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Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

2014 Audi R8 V10 Plus

Ignore the naysayers who say the Audi R8 is too refined to be a proper supercar, or that it has begun to show its age - after a few tweaks for the 2014 model year, the automaker's flagship remains one of my favorite exotics.
Audi has treated all of its R8 models to a host of enhancements for the 2014 model year that include new LED headlights and tail lamps, larger steering wheel-mounted shift paddles, new exhaust finishes, updated alloy wheel designs and fresh exterior colors. However, the most significant news is the arrival of a proper seven-speed S-Tronic dual-clutch automatic transmission (it replaces the six-speed R-Tronic). The rapid-fire gearbox shaves a coupe tenths off the 0-60 sprint and improves fuel economy for both the eight- and ten-cylinder models (thankfully, a traditional six-speed manual is still on the order form).
I recently spent time with the new-for-2014 V10 Plus model, which is only available in a coupe body style. Compared to the standard V10 models, the Plus sheds upwards of 130 pounds thanks to lightweight manual seats (not fitted to my test car), carbon-ceramic brakes, reduced sound bay insulation, a smaller fuel tank and an assortment of carbon-fiber pieces (including side blades, front splitter, rear diffuser and spoiler). But that's not all, as the V10 Plus also receives a bump in output that pushes its ten-cylinder to an even 550 horsepower.

2014 Audi RS7 priced from $104,900* in the US [w/video]

Audi has officially priced the svelte 2014 RS7 from $104,900 (*not including $825 for destination), undercutting its sole competitor, the BMW M6 Gran Coupe, by $8100. Even when we're talking about six-figure super sedans, that's not a small amount of money. And soon, this class of sleek stormers will be joined by the updated Mercedes-Benz CLS63 AMG 4Matic.
With its combination of a twin-turbocharged, 4.0-liter, 560-horsepower V8 engine and Audi's excellent Quattro all-wheel drive, the RS7 is expected to hit 60 miles per hour in just 3.7 seconds, 0.4 seconds faster than the manufacturer estimate for the M6 Gran Coupe.
We've already given the RS7 a thorough shakedown in Europe, and we came away quite impressed with just how stunning this Audi is, both to drive and to look at. Now that we've got a price to go along with the performance and style, this Audi is even more appealing - in our high-dollar dreams, anyway. Take a look at a short video from Audi, as well as the official press blast, below.