2012 2.0t Prestige (2dr Cpe S Tronic Quattro 2.0t Prest Used Turbo 2l I4 16v on 2040-cars

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Hackenberg says next Audi A4 set for Frankfurt debut

The current Audi A4 is among the oldest vehicles in the brand's lineup. Having debuted back in 2008, it's long overdue for an update, and according to our friends at Indian Autos Blog, that'll happen in roughly six months. IAB spoke to Audi research and design chief Ulrich Hackenberg, who indicated that the fifth-generation A4 will be shown at the 2015 Frankfurt Motor Show in September. The new sedan will be unveiled in "a pre-presentation" before the auto show itself, Hackenberg told IAB, adding that "you'll be happy to see it." Information beyond that, though, remains sparse. Based on our previous spy photos, we expect the new A4 to ride on the Volkswagen Group's modular MLB Evo platform that's been stretched to accommodate a larger wheelbase. The styling, meanwhile, will be more evolutionary, inspired in part by the new TT. Expect more on the next-generation A4 as September approaches. Related Video:

Audi exec denies plans for turbo R8

Sometimes smoke doesn't lead to fire. Rumors indicated Audi might drop a turbocharged engine into the latest R8, but now a top executive is throwing a bucket of cold water onto the burning speculation. "The performance potential of this current engine means we don't need to even look at turbocharging at this point," Jurgen Konigstedt, Audi development boss for V6, V8, and V10 engines, said to CarAdvice. He also said sticking with natural aspiration offered a better sound and sharper throttle response than going with forced induction. "There is less emotion with a turbocharged engine," he said. Konigstedt admitted there was a serious discussion about turbocharging the R8. The argument just didn't win out. "If we feel that people absolutely want a turbocharged engine, then we will have to consider it," he said to CarAdvice. Audi just launched a new generation of the supercar. The 2017 R8's 5.2-liter V10 will be available in two tunes: with 540 horsepower in the standard coupe or 610 hp in the Plus. Rumors have persisted about a smaller, forced induction powerplant at the bottom of the range. Some reports suggested a twin-turbo V6 behind the driver, but others said the electrically supercharged 2.5-liter inline five was a candidate. The reason for the entry-level addition was tied to lowering the taxes on the R8 in markets like China. Related Video:

Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.