2009 Audi Tts Prem Plus Turbo Bluetooth Awd Quattro Leather White Xenon on 2040-cars

Auto blog

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Xcar flogs the 2016 Audi RS3

In its latest video, Xcar reckons that just as hypercars from brands like Pagani and Koenigsegg are taking supercars to a new level, the hyper hatch is now supplanting the hot hatch. Roughly defined as three- and five-door models making well in excess 300 horsepower, the reviewer holds up the new Audi RS3 as the poster child for this high-speed revolution that brings huge performance in a quite useful package. With 362 hp and 343 pound-feet of torque from its 2.5-liter turbocharged five-cylinder and a seven-speed dual-clutch gearbox, the RS3 certainly doesn't lack for performance. Audi claims that it can get to 62 miles per hour in 4.3 seconds and to a top speed of 174 miles per hour. Xcar portrays that power as quite livable, though. Apparently, this hyper hatch is made less for top performance at the track, than being sublime on the road. It seems that this hyper hatch isn't destined for these shores, though. Audi isn't bringing the five-door RS3 to the US, but a version in the body of the A3 sedan is highly rumored. If it's as wonderful as Xcar portrays the five-door, then this might be one to look forward to.

2016 Audi S8 Plus burns the 'bahn faster

At no point during my drive of the Audi S8 last year did I think, "You know, this car could really use more power." With 520 horses on tap from a twin-turbo, 4.0-liter V8, the S8 is a damn good luxury/sport sedan. But I'm certainly not going to complain about a big ol' power boost, and that's just what we have here with the new Audi S8 Plus. It's got the same engine underhood, but power is boosted from 520 hp and 481 pound-feet of torque to a healthy 605 hp and 516 lb-ft. There's even an overboost function that increases torque output to 553 lb-ft for short bursts. That means the big S8 will run to 60 miles per hour in just over three and a half seconds. Hot damn. All that thrust doesn't come cheap, though; the S8 Plus costs $115,825. Of course, that's cheaper than the Mercedes-AMG S63 sedan, but the Merc is a decidedly more luxurious car. Still, a 605-hp S8 sounds mighty fine to me. Of course, a 520-hp S8 was already perfectly fine to begin with.