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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Recharge Wrap-up: Audi A4 TDI in US, Local Motors' 3D EV sales

Local Motors plans to begin selling its 3D-printed electric cars in 2016. The Arizona-based startup will begin by selling a neighborhood electric vehicle, called the Reload Redacted, in the first quarter of 2016, with a full-speed version to follow. The design for the car, submitted by Kevin Lo, was chosen by a panel from a pool of entries. The company plans to set up microfactories to build the cars at a fraction of the cost of setting up a traditional automotive manufacturing facility. Now, Local Motors is looking at ways to quicken the 3D-printing process, a task that currently takes days for a single vehicle. Read more at NBC News, or in a blog post from Local Motors. Audi will bring a diesel variant of the A4 to the US for the first time as a 2017 model. The new A4 is slated to go on sale in March of 2016. In addition to the gasoline-powered 2.0-liter TFSI motor, the A4 will be available with a 2.0-liter turbocharged diesel motor, providing 190 horsepower and 236 pound-feet of torque, mated to a seven-speed S Tronic dual-clutch transmission. Audi has not yet release fuel economy figures or pricing. Read more at Hybrid Cars. A company called EV Charging USA has announced its entrance into the marketplace. After a research phase, EV Charging has launched a services division to provide consulting services to the electric vehicle industry, particularly to charging networks looking to expand into new markets. EV Charging says it helps companies evaluate existing charging locations and make decisions about new locations, equipment and installation vendors. With charging industry revenues expected to grow to $2.9 billion by 2030, EV Charging USA sees potential for its services worldwide. Read more in the press release below. EV Charging USA Inc. Enters National & International Sector CHICAGO, July 8, 2015 /PRNewswire/ -- EV Charging (OTCQB: EVUS) today announced its entrance into the EV Charging marketplace. The company after extensive research has elected to launch an EV charging support related services division. The company reviewed a multitude of research and announcements by some of the top automobile producers and researchers in the world, such as BMW, Chevrolet, Tesla, Nissan, Ford and other major automobile manufacturers.

Shuffle at Lamborghini sends CEO to Quattro GmbH

A management shakeup in Volkswagen Group's high-performance divisions will make Stephan Winkelmann (above) the new chief executive of Audi's Quattro GmbH on March 15. On the same day, former Scuderia Ferrari team principal Stefano Domenicali will replace Winkelmann as Lambo's boss. These changes are necessary because current Quattro chief Heinz Hollerweger is retiring. Rumors of these exact shifts cropped up in Italian media in December. Winkelmann began leading Lamborghini in 2005, and he has been at the helm for massive growth at the company. In 2015, the Italian supercar maker delivered a record 3,245 vehicles, and it had just set its previous best of 2,530 units in 2014. His new role at Quattro GmbH puts Winkelmann in charge of Audi's equivalent to M at BMW or AMG at Mercedes-Benz. The division is responsible for the Four Rings' R and RS production models, the Audi Sport customer racing program, and Audi Exclusive customization service. "In the future, the Audi Sport brand is to be positioned more clearly," the company's announcement said, which hints at one of Winkelmann's duties. Domenicali has been closely associated with Lamborghini rival Ferrari during his career and had years of experience within the automaker's racing team. He started in financing at the Prancing Horse in 1991 and moved to business planning for the Scuderia Ferrari F1 squad in 1993. He held many positions there and eventually ascended to the top as team principal in 2008. Domenicali resigned from leadership in 2014 because of the team's poor performance, but Audi quickly snapped him up as its as Vice President New Business. He now gets the reins of one of Italy's premiere supercar makers. Related Video: Stephan Winkelmann to be new CEO of quattro GmbH As of March 15, 2016, Stephan Winkelmann (51) will be the new CEO of quattro GmbH, a 100 percent subsidiary of AUDI AG, which produces and distributes the high performance R and RS models. Winkelmann was President and CEO of Automobili Lamborghini S.p.A. since January 1, 2005. Heinz Hollerweger (62), the current Head of quattro GmbH, is to retire after almost 40 years of successful work for Audi. "With his experience from more than eleven years in charge of Lamborghini, Stephan Winkelmann will be a key contributor to the further growth of quattro GmbH," says Rupert Stadler, Chairman of the Board of Management of AUDI AG.