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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

2015 Audi A3 E-Tron [w/video]

Over the years, we've had a chance to test a lot of Audi E-Tron vehicles, from very early all-electric prototypes (back then we only got to sit in the passenger seat) to the A6 L E-Tron PHEV and the A1 E-Tron plug-in hybrid. All of them were concepts and promises, merely whispers of what was possible, even as the Nissan Leaf, Chevrolet Volt and two Tesla models were making waves in the marketplace.
As we learned last year in our Deep Dive of the E-Tron project, all of the concepts, prototypes and rumors have finally come to fruition in this A3 Sportback E-Tron. Previously, we were given a chance to drive a prototype, but it was only very briefly. Last week, we finally got to run a production-representative example through the hilly roads between Vienna, Austria and Munich, Germany. After spending a solid day with Audi's first marketable E-Tron vehicle, we can say that it's a most amazing bit of engineering, in particular for the way that Audi has done so much to hide the fact that this is an electrified vehicle. Not entirely, of course, but the idea was to make the A3 Sportback E-Tron a no-compromise PHEV. And that means it drives and feels, in many ways, like the standard A3 Sportback despite over 700 extra pounds. Oh, and there's a charge port hidden behind the four rings in the grille.

Stanford goes from Pikes Peak to Thunderhill with autonomous Audi TTS

In the years since Stanford University engineers successfully programmed an Audi TTS to autonomously ascend Pikes Peak, the technology behind driverless cars has progressed leaps and bounds. Back then the Audi needed 27 minutes to make it up the 12.42-mile course – about 10 minutes slower than a human driver. These days, further improvements allow the vehicle to lap a track faster than a human. The researchers recently took their autonomous TTS named Shelley to the undulating Thunderhill Raceway Park, and let it go on track without anyone inside. The Audi reportedly hit over 120 miles per hour, and according to The Telegraph, the circuit's CEO, who's also an amateur racing driver, took some laps as well and was 0.4 seconds slower than the computer. To make these massive technological advancements, the Stanford engineers have been studying how racers handle a car. They also hooked up drivers' brains to electrodes and found the mind wasn't doing as much cognitively as expected. It instead operated largely on muscle memory. "So by looking at race car drivers we are actually looking at the same mathematical problem that we use for safety on the highways. We've got the point of being fairly comparable to an expert driver in terms of our ability to drive around the track," Professor Chris Gerdes, director of Stanford's Revs Program, said to The Telegraph. With progress coming so rapidly, it seems possible for autonomous racecars to best even elite drivers at some point in the near future. Related Video: