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Mattias Ekstr?m unleashes bonkers 600-hp Audi S1 Supercar on World RX

Mattias Ekström doesn't need to prove anything. He's won the DTM title twice and before that the Swedish Touring Car Championship. But being a racing driver as he is, Ekström has been looking for new challenges. He's contested the Swedish Rally six times, the German Rally twice, he's driven in V8 Supercars and in NASCAR. He's even won the Race of Champions. Twice. Heck, we're surprised his long-time sponsor Red Bull hasn't let him try out one of its F1 cars. But this season it's on to a new challenge: the inaugural FIA World Rallycross Championship.
Ekström drove a Volkswagen Polo fielded by Marklund Motorsport in the Swedish rallycross round last season and came in second, but this year he's diving in head-first with his own team and his own car. His outfit EKS is hard at work preparing the new Audi S1 for competition in the World RX Championship, and will field two of them this season: one for Ekström and another for JWRC champion Pontus Tidemand.
Built to compete in the top category of the championship, the EKS Audi S1 Supercar will pack a 2.0-liter turbo four with 600 horsepower, all-wheel drive and a 0-60 time of 1.9 seconds. It's expected to make its debut late in May at the World RX of Great Britain where it will have to tangle with specially prepared versions of the Citroën DS3, Ford Fiesta ST and Peugeot 208 driven by the likes of Tanner Foust, Ken Block, Jacques Villeneuve and Petter Solberg. The sole North American round will be held in Trois-Rivières, Quebec, in early August, on the same circuit that once hosted Indy Lights, ALMS, Grand-Am, Can-Am and Trans-Am races.

Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.

New Audi Sport Quattro Laserlight geeks out with mad lumens

It's safe to say that, at least as far as automotive companies go, Audi's Sport Quattro Laserlight concept car is stealing the show here at CES in Las Vegas. The car's 700-horsepower hybrid powertrain and carbon-fiber bodywork mean that it would go like stink if it were ever allowed to turn a wheel, and the shapely coupe stance looks every inch the part of a modern-day super coupe, too. Better yet, the laser-powered headlamps that are the crowning glory of the concept car are actually slated for production at some point in the not-distant future.
We're talking about lasers here, folks. I don't know about you, but if you had told the 10-year-old, Real Genius-watching version of me that there'd one day be a car with lasers for headlights, well, I'd have wanted one of those things, pretty bad.
Anyway, Audi's lasers may not be able to ignite a giant pack of Jiffy Pop from space, but they are set to be the new standard for illumination on the road. The laser lights are nearly three times as bright and beam twice as far as current, top-notch LED high beams and were called "safer, sharper and more efficient" compared with existing technologies. That "safer" part works on two levels: the brighter beams offer far better visibility, naturally, but Audi also tells us that they won't dazzle oncoming drivers like traditional high beams will. That means you can drive with the maximum illumination at all times. Cool stuff, here at CES.