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2015 Audi A8 and S8 get some new goodies

Luxury car buyers are a demanding bunch. They've got this crazy notion that just because they're spending the better part of a hundred grand on a top-tier luxury sedan, they should get the very best and the cutting edge of what the industry has to offer. That has tended to come down to the S-Class even when it had grown long in the tooth, and now that Mercedes-Benz has rolled out an all-new version, the competition is falling all over itself to release updates to keep their flagship sedans in the running. Jaguar did that just yesterday with its XJ sedan, and now Audi has revealed the latest revisions to its A8 range.
Set to debut at the Frankfurt show in just a few weeks from now, the latest A8 (and its performance version, the S8) benefits from a series of stylistic, powertrain, and technology upgrades. Among the most prominent, of all things, are the new Matrix LED headlights that can automatically lower the high-beams for oncoming vehicles, with integrated turn signals that light up to point in the direction the driver's about to turn. But that's hardly the end of the story.
Audi has apparently reduced the output on the 3.0-liter supercharged V6 to from 328 horsepower to 310 but raised the 4.0-liter twin-turbo V8 from 414 hp to 435, which now offers a 0-60 run of just 4.5 seconds. That's just three tenths behind the S8, which remains unchanged at 513 hp, as does the 493-hp 6.3-liter W12. The 3.0-liter TDI is up from 247 hp to 258, the 4.2-liter TDI grows from 345 hp to at 385 (with a massive 627 pound-feet of torque to boot) and the hybrid that offers a combined 245 hp and 354 lb-ft. That makes for one massive array of engines globally, although only some of them will be offered Stateside. Each is mated to an eight-speed automatic transmission and Quattro all-wheel drive, but thanks to the A8's lightweight construction, it's lighter than any other all-wheel-drive model in its class.

Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

2017 Audi S4 goes running naked through the Alps

Audi just launched its new A4 sedan barely more than two months ago, bringing with it a raft of improvements over the outgoing model. And you know what that means: A new S4 performance model is just around the corner. Fortunately, that's just what we have here in these latest spy shots, snapped completely undisguised. Spotted testing in the Alps, the new Audi S4 is closely based on the new A4 we've already seen, benefiting from all its enhancements and weight savings. Only it promises to be more potent. Where previous S4s packed V8 engines and the current (outgoing) model pressed a supercharged V6 into service, this new model is tipped to switch to a fresh turbocharged V6. Expect power to rise from 329 horsepower up to 340 or more, and with less weight to motivate, we can expect performance to improve markedly in the process. Along with a more powerful engine, the S4 clearly stands out visually from ordinary A4s with bigger intakes, upgraded rolling stock, quadruple exhausts, and more. We'll have to wait a little longer to find out all the sordid details, but from the look of it, we won't have to wait long. In fact, we'd be surprised if Ingolstadt didn't take the opportunity to unveil it at the Frankfurt Motor Show this month, so watch this space for more and scope out the photos in the gallery above in the meantime.