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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi RS7 vs. Porsche Panamera Turbo, which would you pick? [w/poll]

We live in a blessed time - a time when you can buy not just one, but two (or three, or four) monstrously powerful, blazingly fast four-doors that can't only keep up with modern supercars, but in some instances, will outperform them as well. Two of the finest are the Audi RS7 and the refreshed Porsche Panamera Turbo, and Motor Trend has been messing around with the both of them in this comparison video.
MT provides a comprehensive and entertaining look at the RS7 and the turbocharged Panamera as they go through a battery of tests, before getting tossed about on both the road and the track. Starring flip-flop aficionado Jonny Lieberman, it's a must-watch, whether you're in the market for one of the two super sedans or merely want to see the former Autoblog editor again.
After having a look at the video, register a vote for the car you'd park in your driveway in our poll. Hop below for the full video from the team at Motor Trend.

Focus ST Tuner, Traffic Deaths, Audi EV SUV | Autoblog Mintue

Autoblog senior editor Greg Migliore gives the highlights from the week in automotive news.