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Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

More details on next Audi A4 mooted, including PHEV

With just under two more years until the next-gen Audi A4 hits the streets, it's not surprising that details are starting to leak out. The Brits from Autocar are reporting some information on the 2015 A4, although it isn't clear where any of it came from.
The most substantial news might be in regards to the plug-in hybrid version of the car. We've known for a couple years now that an A4 PHEV was being planned, but the report indicates that a trio of plug-in configurations are being planned, equipped with a 2.0-liter gas engine, a 2.0-liter diesel engine or a 3.0-liter supercharged V6. All engines will be paired with an eight-speed automatic transmission, and the A4 plug-in is said to have an all-electric range of up to 31 miles.
In terms of styling, the next A4 shouldn't stray too far away from Audi's current design language, but it will introduce a new version of the automaker's signature grille. Despite being about the same size as the existing A4, the fifth-generation model will drop some pounds thanks to various weight-saving techniques with the most obvious being aluminum body panels. Based on this info, we should see the A4 sedan and wagon in April 2015, an Allroad later in the year and a redesigned A5 lineup hitting the scene in 2016.

Recharge Wrap-up: Audi A4 TDI in US, Local Motors' 3D EV sales

Local Motors plans to begin selling its 3D-printed electric cars in 2016. The Arizona-based startup will begin by selling a neighborhood electric vehicle, called the Reload Redacted, in the first quarter of 2016, with a full-speed version to follow. The design for the car, submitted by Kevin Lo, was chosen by a panel from a pool of entries. The company plans to set up microfactories to build the cars at a fraction of the cost of setting up a traditional automotive manufacturing facility. Now, Local Motors is looking at ways to quicken the 3D-printing process, a task that currently takes days for a single vehicle. Read more at NBC News, or in a blog post from Local Motors. Audi will bring a diesel variant of the A4 to the US for the first time as a 2017 model. The new A4 is slated to go on sale in March of 2016. In addition to the gasoline-powered 2.0-liter TFSI motor, the A4 will be available with a 2.0-liter turbocharged diesel motor, providing 190 horsepower and 236 pound-feet of torque, mated to a seven-speed S Tronic dual-clutch transmission. Audi has not yet release fuel economy figures or pricing. Read more at Hybrid Cars. A company called EV Charging USA has announced its entrance into the marketplace. After a research phase, EV Charging has launched a services division to provide consulting services to the electric vehicle industry, particularly to charging networks looking to expand into new markets. EV Charging says it helps companies evaluate existing charging locations and make decisions about new locations, equipment and installation vendors. With charging industry revenues expected to grow to $2.9 billion by 2030, EV Charging USA sees potential for its services worldwide. Read more in the press release below. EV Charging USA Inc. Enters National & International Sector CHICAGO, July 8, 2015 /PRNewswire/ -- EV Charging (OTCQB: EVUS) today announced its entrance into the EV Charging marketplace. The company after extensive research has elected to launch an EV charging support related services division. The company reviewed a multitude of research and announcements by some of the top automobile producers and researchers in the world, such as BMW, Chevrolet, Tesla, Nissan, Ford and other major automobile manufacturers.